Question to the Department for Digital, Culture, Media & Sport:
To ask Her Majesty's Government what plans they have to market English tourist destinations in 2018.
VisitBritain and VisitEngland promote England both domestically and abroad. In 2018, they have two main campaigns: “Join The World, Discover the UK” (in partnership with VisitScotland and VisitWales) promoting the UK domestically and “I Travel For”, a global campaign promoting English destinations.
Ongoing work includes the English Gateways partnership with regional airports, a partnership with Expedia featuring English destinations, promoting England through English Tourism Week and supporting the Great Exhibition of the North.
The three year £40m Discover England Fund is also developing a range of products promoting English destinations to markets abroad. Projects include support for the South West Coastal Path (in Somerset, Devon and Cornwall) and the Coastal Pass (which runs along the East Coast of England).