Strokes: Health Education
(asked on 20th April 2016) - View Source
Question to the Department of Health and Social Care:
To ask Her Majesty’s Government what funding was allocated by the Department of Health to the Act FAST campaign in 2014–15 and 2015–16.
Public Health England took over all the public health campaigns formerly run by the Department of Health on 1 April 2013 including Act FAST.
The funding allocated to the Act FAST marketing campaign is as follows:
Table: Act FAST campaign funding
Financial Year | Media Spend |
2014-15 | £850,000 |
2015-16 | £940,000 |
Marketing spend is defined for this purpose as advertising spend covering only the media costs (inclusive of agency commission). | |||
These figures do not include recruitment/classified advertising costs and ad hoc spend under £10,000. All figures rounded to the nearest £10,000. | |||