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Written Question
Sports: Gambling
Wednesday 10th February 2021

Asked by: Ronnie Cowan (Scottish National Party - Inverclyde)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what recent discussions he and his officials have had on gambling advertising in sport with (a) gambling industry organisations and (b) sports industry organisations.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

The government launched its Review of the Gambling Act 2005 on 8th December with the publication of a Call for Evidence. As part of the wide scope of that Review, we have called for evidence on the benefits or harms of allowing operators to advertise and engage in sponsorship arrangements across sports, esports and other areas. The Call for Evidence will remain open until 31 March, and no policy decisions have yet been made. The government intends to set out conclusions, including any proposals for change, in a white paper later this year.

The government is aware of studies which suggest an association between familiarity with operator logos in childhood, such as those which may feature on football shirts, and intention to bet when of legal age. We are also aware of international research which suggests an association between exposure to the promotion of betting brands during live sport and increased intention to bet amongst adults, including adults who score more highly on the Problem Gambling Severity Index screen used to assess problem gambling. However, we are not aware of evidence which indicates a causative link between exposure to operator logos on sports shirts and the development of problem gambling in childhood or adulthood.

Ministers and officials continue to meet with a range of stakeholders to discuss matters within scope of the Gambling Act Review. Details of ministerial meetings are publicly available and can be found at: https://www.gov.uk/search/transparency-and-freedom-of-information-releases?content_store_document_type=transparency&organisations%5B%5D=department-for-digital-culture-media-sport.


Written Question
Sports: Gambling
Wednesday 10th February 2021

Asked by: Ronnie Cowan (Scottish National Party - Inverclyde)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the viability of alternative funding models for sport in lieu of gambling sponsorship.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

The government launched its Review of the Gambling Act 2005 on 8th December with the publication of a Call for Evidence. As part of the wide scope of that Review, we have called for evidence on the benefits or harms of allowing operators to advertise and engage in sponsorship arrangements across sports, esports and other areas. The Call for Evidence will remain open until 31 March, and no policy decisions have yet been made. The government intends to set out conclusions, including any proposals for change, in a white paper later this year.

The government is aware of studies which suggest an association between familiarity with operator logos in childhood, such as those which may feature on football shirts, and intention to bet when of legal age. We are also aware of international research which suggests an association between exposure to the promotion of betting brands during live sport and increased intention to bet amongst adults, including adults who score more highly on the Problem Gambling Severity Index screen used to assess problem gambling. However, we are not aware of evidence which indicates a causative link between exposure to operator logos on sports shirts and the development of problem gambling in childhood or adulthood.

Ministers and officials continue to meet with a range of stakeholders to discuss matters within scope of the Gambling Act Review. Details of ministerial meetings are publicly available and can be found at: https://www.gov.uk/search/transparency-and-freedom-of-information-releases?content_store_document_type=transparency&organisations%5B%5D=department-for-digital-culture-media-sport.


Written Question
Sports: Gambling
Wednesday 10th February 2021

Asked by: Ronnie Cowan (Scottish National Party - Inverclyde)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the potential effect of gambling advertising on sports shirts on (a) children and (b) vulnerable people.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

The government launched its Review of the Gambling Act 2005 on 8th December with the publication of a Call for Evidence. As part of the wide scope of that Review, we have called for evidence on the benefits or harms of allowing operators to advertise and engage in sponsorship arrangements across sports, esports and other areas. The Call for Evidence will remain open until 31 March, and no policy decisions have yet been made. The government intends to set out conclusions, including any proposals for change, in a white paper later this year.

The government is aware of studies which suggest an association between familiarity with operator logos in childhood, such as those which may feature on football shirts, and intention to bet when of legal age. We are also aware of international research which suggests an association between exposure to the promotion of betting brands during live sport and increased intention to bet amongst adults, including adults who score more highly on the Problem Gambling Severity Index screen used to assess problem gambling. However, we are not aware of evidence which indicates a causative link between exposure to operator logos on sports shirts and the development of problem gambling in childhood or adulthood.

Ministers and officials continue to meet with a range of stakeholders to discuss matters within scope of the Gambling Act Review. Details of ministerial meetings are publicly available and can be found at: https://www.gov.uk/search/transparency-and-freedom-of-information-releases?content_store_document_type=transparency&organisations%5B%5D=department-for-digital-culture-media-sport.


Written Question
Football: Gambling
Friday 29th January 2021

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the Answer of 14 January 2021 to Question 134495 on Gambling: Advertising, for what reasons the depiction of a team football shirt which features the logo of a gambling operator is not considered advertising.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

I refer to the answer to Question 140004. The government and the Gambling Commission have been clear that gambling operators must act responsibly during the Covid 19 period. Details of ministerial meetings are publicly available and can be found at: https://www.gov.uk/search/transparency-and-freedom-of-information-releases?content_store_document_type=transparency&organisations%5B%5D=department-for-digital-culture-media-sport.

Gambling operators advertising in the UK must abide by the advertising codes issued by the Broadcast Committee of Advertising Practice (BCAP) and the Committees of Advertising Practice (CAP). A wide-range of provisions in these codes are designed to protect children. For example, gambling adverts must not be targeted at children or feature content which appeals particularly to them. Sponsorship, as a form of commercial arrangement distinct from the purchase of media space to show or display advertising content, does not fall within scope of these codes. Further detail about the codes and their scope can be found at: https://www.asa.org.uk/codes-and-rulings/advertising-codes.html

Gambling operators providing facilities to consumers in Great Britain must be licensed by the Gambling Commission and abide by its licence conditions and codes of practice (LCCP), which require all marketing activities, including sponsorship, to be carried out in a socially responsible way. Specific restrictions on the placement of operator logos on merchandise designed for use by children are set out in the Gambling Industry Code for Socially Responsible Advertising.

The government launched its Review of the Gambling Act 2005 on 8th December with the publication of a Call for Evidence. As part of the wide scope of that Review, we have called for evidence on the benefits or harms of allowing gambling operators to advertise and engage in sponsorship arrangements. In addition, CAP recently concluded a consultation on proposals to amend the advertising codes to further minimise the potential for gambling adverts to appeal to children, and is evaluating responses.


Written Question
Football: Gambling
Thursday 14th January 2021

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment his Department has made of the effect on children of gambling advertising to children through football (a) cards, (b) stickers, (c) magazines and (d) other football merchandise.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

All gambling advertising, wherever it appears, is subject to strict controls on content and placement. Adverts must never be targeted at children, or appear in media created for children. These rules mean that an operator would face sanction by the Advertising Standards Authority or the Gambling Commission if their advertising were to appear on football cards, or stickers, or in magazines targeted at children. The depiction of a team football shirt which features the logo of a gambling operator is not considered advertising. However, the Gambling Industry Code for Socially Responsible Advertising requires that operators ensure their logo does not appear on commercial merchandise which is designed for children, which includes replica football shirts in children’s sizes.

The government is aware of studies which suggest an association between familiarity with operator logos in childhood, such as those which may feature on football shirts, and intention to bet when of legal age. However, we are not aware of evidence which indicates an association between exposure to operator logos in childhood and problem gambling in childhood or in later life.

The government launched its Review of the Gambling Act 2005 on 8th December with the publication of a Call for Evidence. As part of the wide scope of that Review, we have called for evidence on the benefits or harms of allowing operators to advertise and engage in sponsorship arrangements.


Written Question
Football: Gambling
Thursday 14th January 2021

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps he is taking to tackle gambling advertising to children through football (a) cards, (b) stickers, (c) magazines and (d) other football merchandise.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

All gambling advertising, wherever it appears, is subject to strict controls on content and placement. Adverts must never be targeted at children, or appear in media created for children. These rules mean that an operator would face sanction by the Advertising Standards Authority or the Gambling Commission if their advertising were to appear on football cards, or stickers, or in magazines targeted at children. The depiction of a team football shirt which features the logo of a gambling operator is not considered advertising. However, the Gambling Industry Code for Socially Responsible Advertising requires that operators ensure their logo does not appear on commercial merchandise which is designed for children, which includes replica football shirts in children’s sizes.

The government is aware of studies which suggest an association between familiarity with operator logos in childhood, such as those which may feature on football shirts, and intention to bet when of legal age. However, we are not aware of evidence which indicates an association between exposure to operator logos in childhood and problem gambling in childhood or in later life.

The government launched its Review of the Gambling Act 2005 on 8th December with the publication of a Call for Evidence. As part of the wide scope of that Review, we have called for evidence on the benefits or harms of allowing operators to advertise and engage in sponsorship arrangements.


Written Question
Football: Gambling
Tuesday 29th September 2020

Asked by: Barry Sheerman (Labour (Co-op) - Huddersfield)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the potential effect of gambling advertising in football on the wellbeing of young people.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

As set out in answer to questions 73904 and 73907, gambling advertising and sponsorship, including around football, must be socially responsible and must not be targeted at children. The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures.

Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young people and vulnerable people. That study found that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble. It also found that there were other factors that correlated more closely with current gambling behaviour amongst those groups, including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

Operators are required both by law and by the conditions of their licence from the Gambling Commission to prevent underage gambling. In May 2019 the Gambling Commission introduced new rules that require online gambling businesses to verify the age of customers before they can deposit money, gamble, or access play-for-free versions of gambling games. The Gambling Commission provides support to licensing authorities, local police and trading standards who undertake test purchasing to monitor compliance with minimum age rules in the land based sector, and is working with local authorities and the hospitality sector to improve the enforcement of legal age requirements on the use of gaming machines in pubs.


Written Question
Gambling: Young People
Tuesday 29th September 2020

Asked by: Barry Sheerman (Labour (Co-op) - Huddersfield)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps his Department is taking to reduce the accessibility of gambling to people who are under the legal age for that activity.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

As set out in answer to questions 73904 and 73907, gambling advertising and sponsorship, including around football, must be socially responsible and must not be targeted at children. The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures.

Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young people and vulnerable people. That study found that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble. It also found that there were other factors that correlated more closely with current gambling behaviour amongst those groups, including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

Operators are required both by law and by the conditions of their licence from the Gambling Commission to prevent underage gambling. In May 2019 the Gambling Commission introduced new rules that require online gambling businesses to verify the age of customers before they can deposit money, gamble, or access play-for-free versions of gambling games. The Gambling Commission provides support to licensing authorities, local police and trading standards who undertake test purchasing to monitor compliance with minimum age rules in the land based sector, and is working with local authorities and the hospitality sector to improve the enforcement of legal age requirements on the use of gaming machines in pubs.


Written Question
Football: Gambling
Monday 21st September 2020

Asked by: Ronnie Cowan (Scottish National Party - Inverclyde)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what recent assessment he has made of the effect on levels of problem gambling of permitting the advertising of gambling on football shirts; and whether the forthcoming Gambling Review will make an assessment of the potential merits of (a) placing on a statutory basis the industry whistle to whistle ban on gambling and (b) banning gambling advertising from football.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

Problem gambling is a complex issue and there are multiple and varied factors which contribute to its development in individuals. Figures from the British Gambling Prevalence Surveys and Health Surveys suggest that problem gambling rates in Great Britain have remained stable at below 1% since 1999.

Gambling sponsorship must be socially responsible and must never be targeted at children or vulnerable people. The Football Association has strict rules about the size and placement of sponsor logos on all players’ shirts, and prohibits any reference to gambling or gambling operators on shirts for teams where all players are under 18 years old. The gambling industry code for socially responsible advertising also requires that operators’ logos must not appear on any commercial merchandising which is designed for children (for instance in children’s sizes). In August 2019 the code was amended to include a whistle to whistle ban on broadcast advertising around live sport.

The government has committed to review the Gambling Act 2005 to ensure it is fit for the digital age and further details will be announced in due course.


Written Question
Football: Sponsorship
Tuesday 21st July 2020

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what plans he has to bring forward proposals to ban betting companies from being front of shirt football sponsors.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

Gambling sponsorship of sports teams is already subject to a range of rules and safeguards. Like all gambling advertising, it must be socially responsible and must never be targeted at children or vulnerable people. The government has also made clear that sporting bodies and teams must consider their responsibilities to fans when entering commercial arrangements.

The Football Association has strict rules about the size and placement of sponsor logos on all players’ shirts, and prohibits any reference to gambling or gambling operators on shirts for teams where all players are under 18 years old. It has taken action where the logos of gambling sponsors have been found to breach these rules. The gambling industry code for socially responsible advertising also requires that operators’ logos must not appear on any commercial merchandising which is designed for children (for instance in children’s sizes). In August 2019 the code was amended to include a whistle to whistle ban on broadcast advertising around live sport.

The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures. Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young and vulnerable people. That study found that while there was some indication that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble, there were other factors that correlated more closely with current gambling behaviour amongst those groups, including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

The government is aware of recent restrictions introduced on gambling advertising in Spain and Italy and is continuing to monitor the effect of those restrictions.

We have committed to review the Gambling Act 2005, and will announce further details in due course.