Tobacco Packaging

Debate between Baroness Keeley and Baroness Berger

Thursday 7th November 2013 Commons Chamber

[Luciana Berger]

That point has been made by other hon. Members in this debate. I remember from when I was a young person that children do not get their money only from their parents and that they do not necessarily buy the cigarettes themselves. Often, they see other people getting out their packs of cigarettes.

The children in the university of Stirling study who were shown a packet of Silk Cut cigarettes were found to be more than four times more likely to be susceptible to smoking. Those children had never smoked.

It is the packaging that entices children. If we want to discourage children from ever starting to smoke, we need to question whether that is an acceptable way to market a product that is highly addictive, seriously harmful and clinically proven to kill. Smokers advertise tobacco brands to other people every time they take out their pack to smoke. The packets should not be glitzy adverts, but should carry strong and unambiguous health warnings about the dangers of smoking. We should not allow those warnings to be subverted by the design of the rest of the packet.

I will move on to my second theme. We have heard a few arguments against standardised packaging in this debate. We have also heard those arguments from the tobacco industry. I will deal with each of the arguments in turn. Much of the discussion has centred around evidence. Hon. Members have said that there is no evidence that standardised packaging will work. That is not true.

Last year, the systematic review by the Public Health Research Consortium, which was commissioned by the Department of Health, looked at all the evidence on standardised packaging. The findings are clear for everyone to see. It found that standardised packaging is less attractive, especially to young people. My hon. Friend the Member for Worsley and Eccles South (Barbara Keeley) rightly pointed out that it takes away the cool factor. The review also found that standardised packaging makes health warnings more effective and combats the utter falsehood that some brands are safer than others. Those findings have been backed up by 17 studies that have been published since the systematic review. Government Members, including the hon. Member for Ribble Valley, have asked for evidence. We have the evidence.

A separate study that was published in the British Medical Journal in July looked at research from Australia soon after the introduction of standardised packaging. It found that smokers who used standardised packs were 66% more likely to think that their cigarettes were of a poorer quality, 70% more likely to say that they found them less satisfying, 81% more likely to have thought about quitting at least once a day in the previous week and much more likely to rate quitting as a higher priority in their lives than smokers who used branded packs. Not only are people less likely to take up smoking when presented with standardised packs; people who already smoke are more likely to think about quitting if the cigarettes that they buy come in standardised packaging.

[Barbara Keeley]

My hon. Friend is being very generous with her time. The hon. Member for Rossendale and Darwen (Jake Berry) seemed to be quite satisfied with the Government’s action on this issue, although that is perhaps not surprising given the views that he has put forward in this debate. However, it is a fact that fewer people have quit smoking successfully and that fewer people have attempted to quit with NHS help over the last year. That is the first time since 2008-09 that those figures have fallen. I talked about quit services in Salford, but such services are now less successful and there must be a reason for that. Does my hon. Friend take that as seriously as I do?

[Luciana Berger]

I thank my hon. Friend for that important intervention. The figures that came out just the other week do show a drop in the number of people who are quitting smoking through NHS services. I am very concerned about that. As I said at the start of my contribution, 200,000 young people still take up smoking every year. That is exactly what we are seeking to address in this debate.

We have reflected a lot on the Australian experience. The former Australian Health Minister, Tanya Plibersek, reported that there was a

“flood of calls…in the days after the introduction of plain packaging accusing the Government of changing the taste of cigarettes.”

She went on to say:

“Of course there was no reformulation of the product. It was just that people being confronted with the ugly packaging made the psychological leap to disgusting taste.”

That is a significant point. Far from there being no evidence, there is a swathe of evidence.

The second claim raised during our debate is that standardised packaging would increase the trade in counterfeit cigarettes, or impact on the printing trade. Again, it is important to clarify that we are talking about standardised packaging. I have heard hon. Members use the term “plain packaging”, but we are not discussing that. I know I am not allowed to demonstrate this at the Dispatch Box, Madam Deputy Speaker, but standardised packaging is clearly printed; it is not a plain pack. Current packaging is already so easy to forge that covert markings enable enforcement officials to identify counterfeit cigarettes, and all key security features on existing packets would continue on standardised packets. Standardised packaging would make pictorial warnings more prominent and packaging harder to forge.

We heard in an important contribution that standardised packaging might lead to an increase in illicit trade, but that is simply not true. Andrew Leggett, deputy director for tobacco and alcohol strategy at Her Majesty’s Revenue and Customs, stated in oral evidence to the House of Lords European Union sub-Committee on Wednesday 24 July:

“There are a number of potential factors that weigh on counterfeit packaging”,

but that if standardised packaging was introduced, it was

“very doubtful that it would have a material effect.”

Arts and Creative Industries

Debate between Baroness Keeley and Baroness Berger

Wednesday 19th June 2013 Commons Chamber

[Luciana Berger (Liverpool, Wavertree) (Lab/Co-op)]

I am delighted to participate in the debate. I am a passionate supporter of our arts and creative industries, not just because I love them, but because the sector employs 1.5 million throughout the country and is worth £36 billion a year. National Endowment for Science, Technology and the Arts research estimates that the sector could generate up to 9.7% of UK gross value added. Many hon. Members have made vibrant contributions in the past couple of hours—we have heard inspiring stories of great British imagination, ingenuity, creativity and design.

The social contribution that our regional arts and creative industries make is tremendous. They bring communities together, enable us to express our identity, assist people with health and well-being, and help people to fulfil their potential in so many ways. Nowhere do our arts and creative industries make more of an impact than in Liverpool, where we have such a rich, vibrant and dynamic cultural hub, which has deep historical roots. Liverpool was awarded capital of culture in 2008, which my hon. Friend the Member for Liverpool, Walton (Steve Rotheram) mentioned, and has gone from strength to strength.

Liverpool city council has a portfolio of 47 cultural organisations, which between them receive an annual core grant. They include the big seven Liverpool Arts Regeneration Consortium organisations: Bluecoat; the Foundation for Art and Creative Technology; the Liverpool biennial, which is the second largest visual arts festival in Europe; the Liverpool Everyman and Playhouse theatres; the Royal Liverpool Philharmonic Orchestra, which is the oldest in the country; and Tate Liverpool. In 2011-12, they delivered 1,278 performances, exhibitions and events, sold half a million tickets, supported more than 1,000 people in full-time jobs in the Liverpool city region and gave opportunities to 881 volunteers. As a group, they are involved in specific programmes to educate young people within the city region, and to support the vulnerable, including work with veterans. They promote health and well-being, and improve and support aspiration.

The other 40 organisations in the hub include many of our annual festivals—I am looking forward to celebrating and enjoying Africa Oyé this weekend. Not a weekend goes by in Liverpool when we do not have a festival or something to celebrate and enjoy. We have had the river festival and music on the waterfront. We had the Liverpool Calling event just last weekend. Those events bring people together, provide education and make people feel good. They are crucial when many people up and down the country are having a difficult time.

Our local music industry is vibrant. The Liverpool Sound City event brought 40,000 people together. More than 360 artists performed on 25 different stages. Liverpool is perhaps the only city that has its own music awards, which we had back in November. We also have a vibrant film sector. Hon. Members might have seen the most recent “Fast and Furious” film, much of which was filmed in Liverpool. Many BBC dramas are filmed there—most recently, “Good Cop”.

In my constituency, our video games sector includes the fantastic Sony, which is developing many games that people play daily. I should also mention the dance sector and the Merseyside dance institute. Many organisations—I cannot do them all justice—do so much fantastic work, but they do so despite the onslaught from central Government. Liverpool has had a cut of £1,250 per person. As my right hon. and learned Friend the Member for Camberwell and Peckham (Ms Harman) said in her opening speech, that fantastic work is testimony to the leadership of Joe Anderson, our mayor, and the cabinet lead, Wendy Simon, who have done their best to maintain the support those organisations receive. As my right hon. and learned Friend said, the sector is the rocket fuel of our economy. I implore the Government to consider seriously what more they can do to support the sector, which is so important for us locally within Liverpool and throughout the country.

The Secretary of State talked a lot about philanthropy. I welcome the generosity of so many people, but 70% of that philanthropy is in London. I therefore urge the Government again to consider seriously what more they can do to support our arts, culture and creative industries in the regions.

[Barbara Keeley]

The Secretary of State made a point about the national lottery, which supports projects in the Westminster constituency some 300 times more than it supports projects in my constituency. I am sure the situation is the same for her constituency. That is a key factor.

[Luciana Berger]

I thank my hon. Friend for that contribution. That is the reason for the debate that we are having. Although there have been fantastic contributions from Members from Greater London, we need to look beyond London and the south-east and think about how we can support creative industries across the UK.

I have one specific question that I hope the Minister will respond to at the end of the debate. He will know that the International Festival for Business is coming to Liverpool next year. That is a national event that is supported personally by the Prime Minister and is receiving a lot of financial resources from the Department for Business, Innovation and Skills. Will the Minister consider and share with the House what support he can extend to that event on the cultural side? There is concern that although Liverpool is well equipped to provide a fantastic cultural offer to support the event, which will do a lot to attract inward investment to the country, that offer will not be possible without the support of the DCMS.