Media Advertising
Debate between Baroness Chisholm of Owlpen and Baroness McIntosh of Hudnall
Baroness Chisholm of Owlpen
Certainly, online advertising takes up over half of all the ASA’s work. The self-regulating system allows for flexibility to take on additional responsibilities. The ASA has also developed new sanctions to help tackle harmful, offensive and misleading advertising contact online where there is no traditional gatekeeper. I may have to get back to the noble Lord on the question of tax, which is slightly beyond my brief.
Baroness McIntosh of Hudnall (Lab)
Would the noble Baroness perhaps return to the original Question from my noble friend on the Front Bench regarding the effectiveness of any sanctions that the ASA may have at its disposal or, indeed, choose to use? As we have just heard, the online world is extremely fast-moving, so it is very hard for any organisation to have proper oversight of what is going on there because it is not very transparent. It is very difficult to see how consumers are getting effective redress, even when complaints are upheld.