Tobacco and Vapes Bill

Earl Howe Excerpts

Committee stage
Monday 17th November 2025 Grand Committee

[Baroness Walmsley (LD)]

My Lords, we cannot support these amendments, I am afraid.

I want to make a couple of comments on the points made by the noble Lord, Lord Moylan. The scenarios that he outlined would be against common sense and I really hope that, when the regulations come before us, they adhere to common sense and take account of the sorts of scenario that he suggested. I certainly think that, with the Bill as it stands, if the noble Lord had decided to give up smoking after the Bill—rather than before, as I understand he already has done—by being of age, in that I think he probably is over 18, he would be able, once the Bill becomes law, to go into a shop and buy vapes to help him give up smoking. So, I do not share his fears; let us put it that way.

I agree with the comments from the noble Baroness, Lady Bennett of Manor Castle, about the egregious nature of some of the advertising. In my own experience, in the high street of my local village, the whole window of one of the local shops is covered with advertisements for vapes, which are very clearly aimed at children: there is no question about it. Of course, the regulations must be carefully drafted to make sure of the objective we all share: making sure that adults who are of age and who wish to stop smoking can do so with the help of vapes.

I turn to the specific amendments in this group. In Amendments 160 to 166 and 173, the noble Lord, Lord Udny-Lister, seeks to exclude vapes and nicotine products from the prohibition on publishing and advertising. We do not believe that these products should be marketed to the general public; there are already provisions allowing them to be promoted as a cessation tool, which is what they are supposed to be in the first place, with a reasonable range of flavours correctly advertised.

Amendment 172 would require both a call for evidence and consultation before the introduction of marketing restrictions on vaping and heated tobacco products. These would delay the Bill—there is no question about it—and would, therefore, delay what the Bill is trying to do, which is combat the uptake of these products by young people. In any case, consulting with the manufacturers in this way may very well contravene Article 5.3 of the FCTC, which we debated last week.

Amendment 173A is not necessary, as we have already been assured both that consultation will take place and that the available evidence will be considered.

Finally, Amendment 174 from the noble Lord, Lord Kamall, is not necessary because Clause 132(2) already states:

“Before making regulations … the Secretary of State must consult any persons the Secretary of State considers it appropriate to consult”.


That should cover the noble Lord’s concern.

I have a question for the Minister about the consultation. This morning, I met a mother whose teenage daughter took up vaping at school and now cannot get off the habit. The mother did everything a good mother should do, because the child was quite upset about it; she was so hooked on nicotine that she could not give it up. She went to the GP. She went to the stop smoking services. She went to the pharmacist. She went to a drop-in. She then tried to buy 0% vapes but could not find them in any shop. Eventually, she persuaded a local shop to stock a small number of 0% nicotine vapes, so that the child could continue the behavioural habit without the nicotine—and without standing out from her peers, all of whom vaped behind the bike sheds, as far as I understand it.

It is important. It harks back to an amendment that we discussed last week about the NICE guidelines for stop vaping services. The Government need to make it clear that 0% vapes are and should be available as part of the cessation tools for people who do not just want to give up smoking tobacco but want to get off nicotine as well. That public health service—I do not call it an industry, as the noble Baroness, Lady Fox, does—should be available to young people.

In the real world, they are vaping. We do not know how harmful it is to them, but I strongly suspect that it is. It is certainly highly addictive. It takes all their pocket money and who knows what else. Very often, they get their vapes from illicit sources, which brings them in contact with people they should not be in contact with. So I would like to know from the Minister whether the consultation will take that sort of thing into account.

[Earl Howe (Con)]

My Lords, I hope I was right in believing that it was implicit in the noble Baroness’s remarks that she felt that 0% vapes should be an exception to the advertising rule.

[Baroness Walmsley (LD)]

Just to clarify, yes.

[Earl Howe (Con)]

That is helpful. These amendments once again bring us back to the issue of proportionality. The first thing to say, and I hope that no Member of the Committee will disagree with me, is that we have to be very careful when legislating on vapes and nicotine products, lest we inadvertently discourage their use by those who need them for smoking cessation purposes.

That leads to me to make a point similar to that made by my noble friend Lord Moylan. Sending the message that there are harsh criminal penalties associated with advertising these products or having anything to do with the advertising process plays right into the false narrative, which a lot of people now believe, that vapes and nicotine products—but especially vapes—are as harmful to human health as tobacco smoking. Used irresponsibly, vapes can cause addiction to nicotine and, in that sense, are bad for you. However, when responsibly used as a means of quitting smoking, they are not bad for you. We should tread carefully when purporting to put them on a par with tobacco products and herbal smoking products, as the Bill does in Clauses 113 to 118.

There are 6 million tobacco smokers in this country whom the Government rightly want to help to quit. But those who go through that process know that it is not as easy as simply putting down the cigarette and walking away. Having a safer, accessible and—dare I say—pleasant alternative to turn to is often what makes it bearable for those suffering from cold turkey.

Vaping and nicotine products are those safer alternatives to smoking. They do not possess the same chemicals and tar found in tobacco, and the poisonous chemicals in tobacco smoke are absent. Despite this consensus, 53% of the public believe that vapes are just as bad, while 40% believe that nicotine causes most smoking-related cancer. What do the Government say to those people when they place equal bans on the advertising of tobacco, nicotine and vapes alike? I do not think that they convince them that one of those options is better.

Amendment 173A, in the name of my noble friend Lord Howard of Rising, and Amendment 174 in my own name, would require the Secretary of State, before imposing a ban on the advertising of vapes and nicotine products or a ban on vape and nicotine companies acting as sponsors, to assess the impact of those bans on likely rates of smoking cessation and the impact on producers, retailers and, indeed, consumers. The free market has played a large part in the threefold reduction in smoking over the past 20 years through the natural growth of tobacco alternatives. The result is that we now have a vaping industry worth over £3 billion, a large part of it with standards and codes of practice, and a rapidly growing nicotine products industry.

I believe that we should welcome that, because it has facilitated the decline in smoking rates and, at the same time, contributed to the economy. I am the first to concede that there are bad-faith actors out there. No one on these Benches would argue against a ban on products or advertising targeted at children, but that is a very different thing from a ban on all advertisements of vaping and nicotine products in any circumstances.

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[Baroness Walmsley (LD)]

My Lords, as I was saying, on Amendment 161A, tabled by the noble Lord, Lord Udny-Lister, about the removal of,

“or has reason to suspect”,

in Clause 114(1)(b), we believe this phrase is commonly used and therefore there is no need to remove it.

On Amendment 161B on possible disparities between penalties in different devolved nations, we look forward to the Minister’s response. Although consistency is usually desirable, there may be unintended consequences, which the Minister knows about, because different situations prevail in different parts of the country.

We support the intention of the noble Lord, Lord Kamall, in his Amendment 167 because it is important that vapes can be promoted as a cessation tool. However, as I understand it, the Bill prohibits the advertising of vapes by businesses only, which means that public health organisations, GPs and hospitals treating patients suffering from smoking-related diseases could promote them as a quitting aid. As I understand it, the prohibition does not cover products licensed as medicines, so they can continue to be promoted.

Having said all that, I hope that the Minister can assure us that clear guidance compatible with the Bill’s intentions will be provided by the Advertising Standards Authority so as not to hinder public health settings while preventing commercial advertising, which has had such an egregious effect on the level of awareness of these products among children, who do not need them to quit smoking.

With Amendment 168, the noble Lord, Lord Moylan, would allow vapes to be promoted in what we might call adults-only places. Leaving aside the fact that, as we know, many younger people slip into these places, promotion there would give the impression that these products are for recreational use, which is not their purpose. Anyone going to a nightclub who is trying to quit smoking but fears they may be tempted to have a cigarette when they have had a few drinks and their resistance is lowered would certainly equip themselves with their vapes before going out.

We do not think Amendment 168A in the name of the noble Lord, Lord Howard of Rising, is necessary as the Bill already allows public health authorities to promote heated tobacco and other things as quitting aids.

Amendment 169 in the name of the noble Lord, Lord Kamall, raises an interesting issue that we think could be explored. There may be a case for some limited arrangements for display or promotion by specialist retailers, but this should be done very carefully to avoid ensnaring young people inappropriately. I think the Bill allows specialist vape shops to operate, and they could display material provided by public health authorities.

Amendment 170 is not necessary as there is no prohibition in the Bill of specialist retailers putting information on their website.

Regarding Amendment 170A in the name of the noble Lord, Lord Howard of Rising, I think about my local corner shop, which has illuminated signs inside and a shop window plastered with enticing advertisements for sweet-flavoured vapes. I hope the Minister will resist this very broad exemption.

Finally, we think that Amendment 172A in the name of the noble Lord, Lord Udny-Lister, on brand sharing is far too broad and would, in the end, apply to all brand sharing. I know from my work on food advertising how widely brand logos, colours and images can be recognised by the public. Who does not know that burgers and chips are being sold when they see the golden arches of McDonald’s, or that chocolate bars are being advertised when they see the colour purple and the words Dairy Milk? You need to be very careful when regulating brands, so I hope the Minister will resist that one, too.

[Earl Howe (Con)]

My Lords, in this group of amendments we have seen a logical continuation of our debate on the previous group, since in their various ways these amendments pose the question of what are the appropriate constraints to place around products that are of considerably less concern in a health context than tobacco products. We are back in the realm of deciding what is proportionate and how to secure better clarity and consistency in the operation of the Bill’s advertising and design provisions.

Although he has not been here to speak to it, my noble friend Lord Udny-Lister’s Amendment 161A struck me as a point worth raising. It would protect designers and creative professionals from being criminally liable based on mere suspicion or indirect association because it would work to raise the threshold of proof of intent. One could imagine that in some cases it could be difficult to prove that someone designing an advertisement had reason to suspect that it would be published. In any event, is it right that someone who has been asked by their employer to design a vape advertisement should be criminalised because they know or believe it may be used in some context? I am afraid that the word “draconian” comes to mind.

On my noble friend’s Amendment 161B a very similar thought came to mind. Are the Government really saying that the offence of designing an advertisement for a vape merits a prison sentence? There are mixed messages coming out of the Government at the moment. How should the sentencing provisions in this part of the Bill be read alongside the provisions of the Government’s Sentencing Bill? What is the overall message? The Sentencing Bill will require almost all sentences of less than 12 months to be suspended. On the one hand, the Government are creating imprisonable offences, and on the other, they are saying that people should not actually go to prison, even if they are sentenced to it. At the very least, the Minister needs to explain to the Committee why the sentence on summary conviction is to be different in Scotland than in Northern Ireland, which might have been a point my noble friend Lord Udny-Lister would have made.

Turning to my Amendment 167 and the very well worded amendment, if I may say so, from the Liberal Democrats, the underlying purpose of each is the same, which is to urge the Government to regulate, rather than ban, vape advertisements so that in narrow clinical contexts, such as smoking cessation clinics, they can be deployed for public health purposes. Amendment 168A in the name of my noble friend Lord Howard of Rising has a very similar purpose.

In Amendment 169 I am asking the Government to consider a further exemption for advertisements located discretely in specialist vaping shops. Why not allow that? As my noble friend Lord Moylan has asked in his Amendment 170, why prohibit such specialist shops providing information online subject to suitable age-gating checks? That in turn raises a further question from my noble friend in his Amendment 168. In adult-only environments, why should displaying an advertisement for a vaping product be against the law given that, as we need to keep reminding ourselves, vapes are and will remain legally available for purchase by anyone aged 18 or over? Why are the Government treating vape advertising in exactly the same way as tobacco advertising? What is the justification? Amendment 170A from my noble friend Lord Howard asks that question in a different form. Why should we not allow factual product information to be provided at point of sale in an age-restricted area in suitably licensed premises?

Finally, Amendment 172A from my noble friend Lord Udny-Lister would prevent overreach. It would ensure that brand restrictions target only genuine attempts to promote nicotine or tobacco, not completely unrelated products such as clothing or other merchandise. I think my noble friend has identified an issue that requires clarification from the Government, and I would welcome the Minister’s comments.

[Baroness Merron (Lab)]

I am most grateful to noble Lords for bringing forward this group of amendments, which reference Part 6 provisions, and for the contributions that have been made.

I will start with Amendments 161A and 161B, which are tabled in the name of the noble Lord, Lord Udny-Lister. The current drafting of Clause 114 makes it an offence, when acting in the course of business, to design an advert that would promote a relevant product and be published in the UK. If an organisation knows or has reason to suspect their advert has a promotional purpose or effect and will be published in the UK, it has committed an offence by designing the advert.

I say to the noble Earl, Lord Howe, that the inclusion of “has reason to suspect” is deliberate, not least because it mirrors the approach taken in the existing Tobacco Advertising and Promotion Act. This wording is designed to avoid loopholes and to ensure that those who are involved in the design of ads cannot evade responsibility by claiming ignorance where it is clear from the evidence that they had reason to suspect what they were designing an advert for. I hope the noble Earl will understand that we will, therefore, not seek to weaken existing legislation or allow any uncertainty that could be exploited.

I turn to Amendment 161B. I sympathise with the intention to align penalties across the UK but, of course, it is important that we respect Scotland has a separate criminal justice system. There are maximum penalties for this type of offence; they are fixed in line with the criminal justice system in each jurisdiction. I hope that that is helpful to the noble Earl, Lord Howe.

I turn to Amendment 172A, which was also tabled by the noble Lord, Lord Udny-Lister. It seeks to restrict the scope of the offence of brand sharing. Brand sharing, also known as brand stretching, is a form of indirect advertising and should be seen as such, not least because it promotes the use of a service or product by putting its branding on other products or services or vice versa. The clause is drafted in a manner that already limits the offence that could be created under this power to cases where the purpose or effect is to promote a relevant product. Brand sharing, as defined in the Bill, would be unlikely to capture the types of case about which the noble Lord is concerned in his amendment; it is our view, therefore, that this amendment, as it stands, would introduce unnecessary complexity.

I turn to Amendment 168 in the name of the noble Lord, Lord Moylan. The Bill as drafted takes decisive action to ban the advertising and sponsorship of all vapes and nicotine products, delivering on our clear manifesto commitment to stop vapes being advertised to children—something on which the noble Baroness, Lady Northover, spoke. The ban is essential to creating what we seek: a strong, consistent regulatory environment; and to provide clarity for businesses and enforcement bodies. I can say to the noble Baroness, Lady Walmsley, that guidance will be produced on advertising.

This Bill already includes defences for the limited circumstances in which advertising would be appropriate. As I have said in our debates on earlier groups, we are not considering any other exemptions for adult-only spaces, not least because of the risk of loopholes; these were referred to by the noble Baroness, Lady Northover. However, I take this opportunity to correct a statement that was made in the other place: this prohibition will apply to all advertisements for relevant products, not just those for specific products. In practice, this means that anyone acting in the course of business could commit an offence if they promote a relevant product, whether that is a generic product, a category of products or a specific branded product.

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Debate on whether Clause 136 should stand part of the Bill.

[Earl Howe (Con)]

My Lords, the notice to debate whether Clause 136 should stand part of the Bill has been tabled as a probe. From my reading of Clause 136, it alters a long-standing regulatory regime set out in the Health Act 2006. Under that Act, Ministers have a regulation-making power to exempt performers and performances from the smoking ban, where doing so is justified by the artistic integrity of the performance. That provision, in effect, creates a presumption of legality that empowers producers, directors and performers to make a reasoned judgment about whether smoking is intrinsic to the artistic content of the work.

Clause 136 turns that structure on its head. Instead of a power to permit smoking for artistic reasons, it substitutes a power only to create a defence to the criminal offence in Section 7(2) of the 2006 Act. That offence is clear. It says:

“A person who smokes in a smoke-free place commits an offence”.

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I hope that the noble Earl will feel able not to press his opposition to the clause standing part of the Bill.

[Earl Howe (Con)]

My Lords, I begin, I am afraid, by briefly taking issue with the intent behind Amendment 180. I was grateful for the Minister’s comments on that. In the Bill, we have an incremental measure designed to bring successive generations into adulthood without cigarettes, while not imposing restrictions on those who have been smoking their entire lives. That nuance is a large reason why a blanket ban on smoking would have been considered unfair.

The unfairness of a blanket ban is also one reason we still have cigar lounges. Cigars, which, over time, evolved into a cultural practice for many people, have, up to now, been understood to hold a special position in legislation. That was reflected in the establishment of cigar lounges and their continued exemption from other general bans on indoor smoking.

There is a further reason for that. There comes a point where considerations of personal freedom and choice and the interests of small businesses, as the Minister said, take precedence over considerations of harm to health. I know that harm to health is important, but there are other considerations in this context as well, which is the reason why I keep emphasising the need for proportionality in the Bill.

Equally, I am afraid that I cannot support Amendment 186. Its scope goes beyond the extended scope of the Bill. The noble Baroness, Lady Fox, was entirely right to mention the state of the hospitality sector at the present time: it is under acute pressure.

Of course, I listened to the noble Baroness, Lady Walmsley, but, again as we have debated in the past, there is a need to distinguish evidence of harm from evidence of nuisance. Some people, if they are sitting outside and the person at the next table is smoking, might regard that as a bit of a nuisance. But the watchword surely must be that policy should be founded on evidence. We need to have solid evidence of real harm arising from passive smoking in the open air. That is simply to state the position of these Benches.

Finally, on Clause 136, I was very grateful for the Minister’s response and look forward to her letter on this. I am still in some difficulty, which I hope she will take account of in her letter. The current regime—which I remember, having taken the Bill through when in Opposition—was carefully framed in the 2006 Act and has operated effectively for nearly two decades. It has allowed a tightly controlled exemption where artistic integrity justifies it. I think it has done so without any evidence of harm, abuse or increased smoking prevalence.

I look forward to what the Minister has to say. Of course, I will reflect on what she has said today. In the meantime, I shall not press my opposition to the clause standing part.

Clause 136 agreed.