Gambling Advertising
Lord Bishop of Derby Excerpts(3 weeks ago)
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The Lord Bishop of Derby
My Lords, I echo the thanks to the noble Lord, Lord Foster, for securing this debate and for his work, alongside the right reverend Prelate the Bishop of St Albans and others, on Peers for Gambling Reform, campaigning tirelessly over the past several years. While the right reverend Prelate the Bishop of St Albans cannot be in his place today to add his voice, I am sure I echo the sentiments of all Members when I say that we look forward to welcoming him back very soon to add weight to this conversation.
We have heard this afternoon that the link between problem gambling and serious harm is well documented. There are not only financial impacts of gambling addiction, which may on its own drive individuals with large gambling debts to theft, fraud or other forms of criminal activity, but also impacts on relationships, work, school and serious harm to both physical and mental health. Public Health England identified problem gamblers as at greater risk of dying from any cause and significantly increased risk of dying from suicide, as we have so eloquently just heard.
These consequences, as well as having an impact on those individuals, also lead to indirect harms to children in those households. I welcome the Government’s response to the committee’s second report on gambling regulation, particularly the commitment to use funds from the levy to commission independent research around gambling and gambling-related harms. However, I echo the committee’s call for this research to be undertaken urgently and specifically on the link between gambling advertising and gambling harm to children. I ask for a commitment and a timeline to address that recommendation.
Research by GambleAware released this month makes clear that children and young people are exposed to a high level of gambling advertising, particularly online. While we have heard that this link has not been proven to be causal, we have heard about the research that found that 34% of those who bet in the UK admit to being influenced by advertising, with over 15% claiming that ads cause them to increase their gambling. A similar percentage said that viewing ads resulted in them taking up gambling again after a break.
Gambling reform is not my area of expertise, but I have done a significant amount of work over the course of my ministry with at-risk children and young people. I am currently vice-chair of the Children’s Society. Ofcom’s most recent report finding that one-quarter of five to seven year olds own a smartphone, with nearly one-third using social media unsupervised, caused me great concern. We know that our children are increasingly online. We need to ensure we are keeping pace with the rapidly evolving online landscape to protect our children from harm.
New technologies are significantly increasing exposure to advertisement, sponsorships and marketing, and our current codes must be urgently updated to reflect this. Social media forms a huge part of the gambling industry’s advertising practices. I was really shocked to read recently that 92% of content marketing ads sent by major gambling brands were not obviously identifiable as advertising. That particularly impacts children.
I too will close with an example illustrating that current guidance to protect children and young people simply is not fit for purpose. As recently as a few weeks ago, a gambling firm was promoting a game on social media marketed with three cartoon frogs. Taking a dip with the “ribbiting rascals” might appeal to some adults, but it would almost certainly appeal more to children. Such advertising should not be allowed.
Children: Exposure to Harmful Content
Lord Bishop of Derby Excerpts(3 years, 11 months ago)
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Baroness Barran [V]
My department, my colleague the Minister for Digital and Culture, and the Home Office have been actively working with the social media companies. We are concerned that, because of the crisis, there have been resource limitations on the human moderation elements, but we are working closely with them, and welcome the creation of the Online Safety Tech Industry Association.
The Lord Bishop of Derby [V]
My Lords, I echo the concern about the Government’s lack of progress in introducing the measures outlined in their online harms White Paper. The BBFC report found that children are increasingly using pornography as an educational tool, which appears to be normalising such access in childhood. That means that, particularly during the lockdown, there is an increased risk of children being exposed to harmful content. I am particularly concerned that the report also shows that irresponsible commercial adult websites have benefited from the Government’s delay on age verification and are offering access to behind-the-paywall content for free, without age verification. This content is likely to be more extreme and violent. Will the Minister condemn this irresponsible behaviour, agree urgently to look again at age verification for pornography online, and commit to bringing forward online harms legislation as a priority?
Baroness Barran [V]
Bringing forward the legislation remains a priority. We will respond to the consultation this autumn and, as I have said several times, the legislation will be brought forward in this Session. We are also implementing the Audiovisual Media Services Directive this autumn, which will provide higher levels of protection for children around accessing harmful content.