Zoos (Regional Economic Development)

Andrew Rosindell Excerpts

Wednesday 14th December 2011 Westminster Hall

[Andrew Rosindell (Romford) (Con)]

Good morning, Mr Bone. As chairman of the all-party parliamentary group on zoos and aquariums, I am delighted to have the opportunity to discuss the economic growth potential of the magnificent zoological institutions and live wildlife sites in all regions throughout the United Kingdom and Ireland. That potential extends to aquariums and wildlife and safari parks, and is evolving rapidly, opening up to all forms of imaginative partnership, a fact that is not always self-evident to Government.

I therefore thank the Minister of State, Department for Business, Innovation and Skills, my hon. Friend the Member for Hertford and Stortford (Mr Prisk), for attending this important debate on the future beneficial role of the widespread community of zoological organisations and the important part that they play in society, especially for our economy and future growth. I will make one specific request to the Department for Business, Innovation and Skills at the culmination of my speech. My fundamental contention is that, especially given the current focus on economic growth and rebalancing our economy, UK zoos, in their relations with Government, have been categorised for too long exclusively within the brackets of tourism, leisure and the environment. I argue that such sites should extend beyond those brackets and into a more holistic economic development arena.

A recent outline economic impact study on the sector carried out for the British and Irish Association of Zoos and Aquariums—the national association that looks after the interests of zoos throughout the British Isles—using the most conservative formula available, showed an annual contribution of £645 million to our tax base and the stimulation of 11,000 lasting jobs. I will deal with the study in more detail shortly, but I strongly suggest that with proper encouragement, aquariums, zoos and similar wildlife sites can become even more dynamic engines to help our economy in many ways. They can boost local employment, drive long-term tourism growth, enhance a positive image of regional culture and leisure that encourages inward investment, champion environmental technology, assist in the internationalisation of our economy and the mindset of our population and promote and protect native wildlife and our overall UK tourism landscape, as well as providing the more exotic biodiversity with which zoos are traditionally associated. They can also act as community hubs and focuses, supporting volunteering, community activities, hobbies and special interest groups of all kinds.

A glance at any region’s blueprint for economic growth and environmental responsibility will reveal few desired outputs that cannot be delivered by the sufficiently imaginative development of a zoo. I am especially taken by the unexploited potential of our great zoological institutions to act as shop windows championing cutting-edge research carried out by the UK’s leading research universities. I am aware that moves are being made to partner zoos and aquarium sites with specific cutting-edge research programmes at neighbouring universities, and I am struck by the fact that the science and technology areas involved go far beyond the easily anticipated disciplines of zoology and biology.

The National Zoological Society of Wales, for instance, is developing ideas in partnership with the universities of Glyndwr and Bangor. The National Marine Aquarium is linked closely to Plymouth university in terms of marine science and regional economic growth acceleration. Edinburgh zoo, which has been in the news recently due to the arrival of the pandas, already has a successful alliance with Scottish universities, particularly St Andrews in respect of primatology. Twycross zoo in Leicestershire is exploring potential with Nottingham in a variety of areas, including veterinary science and animal health.

I foresee a compelling future in which zoos and similar wildlife sites are assisted in taking the excellence of our universities’ research and training and placing it firmly in the public arena, in the path both of those who initially pay for it and those who ultimately benefit from the shared affluence produced. The zoo sector’s traditional departmental relationship has been with the Department for Environment, Food and Rural Affairs, and has involved regulation on health and safety and animal welfare, as well as the zoo community’s role in conservation. That is a highly valued dialogue, and I am not suggesting that it be downgraded in any way. Equally, the work of the zoo community maps on to that of the Department for Culture, Media and Sport, in terms of tourism and cultural and heritage identities.

[Tony Cunningham (Workington) (Lab)]

Last summer, having spent all year based in London for most of the week, I decided to have a family holiday in London, in order to bring my family to London zoo. Does that not demonstrate the economic importance of organisations such as zoos?

[Andrew Rosindell]

I thank the hon. Gentleman for that intervention, which emphasises the point that I am making. Zoos are the heart of everything in our country. People love to go to zoos and see the animals. However, it is not just about tourism. These days, it is about a wide range of things. It is important to ensure that the public understand that zoos are about more than just animals; they are about conservation and tourism. This debate focuses particularly on how zoos help to strengthen our economy in certain regions of the country.

To return to the point that I was making, zoos involve more than one Department: the Department for Culture, Media and Sport, in terms of tourism and cultural and heritage identities; the Department for Education, in respect of education and the family dynamic; the Department for Communities and Local Government, in respect of zoos’ powerful role in promoting community values and as a hub for volunteering; the Department of Energy and Climate Change, in terms of their championship of environmentally sustainable buildings and the ultimate aim of a zero-carbon society; and the Department for International Development, as massively attended public sites connecting the UK electorate and taxpayers with the realities of populations in developing countries who live alongside and interact with the animal kingdom.

In championing this debate, it is my firm and overriding ambition that a practical dialogue should ensue between officials in the Department for Business, Innovation and Skills and the British and Irish Association of Zoos and Aquariums, or BIAZA, the zoo sector’s official representative body. The public goods presented by safari parks, zoos, aquariums and all wildlife institutions are almost too numerous, but in these difficult times, surely a wealth-creating agenda in the context of environmental responsibility should be our priority.

[Nia Griffith (Llanelli) (Lab)]

Does the hon. Gentleman know what is being done to market our zoos and wildlife parks? I speak particularly of those that are not so high-profile, such as Penclacwydd in my constituency, where the emphasis is on pond dipping. It has the most fantastic array of pond life and a wild bird collection. Such attractions do not, perhaps, have the same appeal as a large safari park. Does he feel that enough is being done to promote and market the whole range of wildlife parks?

[Andrew Rosindell]

I agree that not enough is being done. That is why I called this debate: to talk not about the welfare of animals, which is normally the topic of debate when zoos are mentioned, but about the promotion of zoos as part of our economic regeneration. I have never had the privilege of visiting the zoo in the hon. Lady’s constituency. Maybe I will visit it at a future date. I look forward to doing so.

In addition to strategic partnership with research universities, there is much further evidence that zoos and zoo projects are net generators of prosperity, with the potential to do a lot more. First, let me point briefly outside the zoo world to Cornwall’s Eden project. Based on the appeal of the living world and predicated on an environmental ethos, the site attracts large numbers of paying visitors. As a model, it is very close to our great zoological sites. Surely, no one could doubt that the Eden project has made a huge contribution to Cornwall’s overall economy and society in an organic place-making sense that embraces and extends far beyond tourism and leisure. Indeed, it is striking that of the millennium capital projects, the Eden project and BIAZA member, The Deep—a submarium—have been some of the greatest successes, demonstrating their self-sustainability and viability. Clearly, large numbers of the UK public are prepared to pay to visit sites where they can imaginatively re-engage with nature and the living world. In doing so, they also guarantee their very financial continuity in a virtuous economic circle.

Secondly, BIAZA’s initial economic impact analysis, which scopes the overall sector, reveals a current economic contribution to the UK of £645 million a year. That was calculated at the most modest level possible and is thrown into relief by the figure of $8.4 billion arrived at by the American Association of Zoos and Aquariums. The study’s results also unveil the far greater potential for such sites if they are given sufficient encouragement and focus. It also underlines that the 11,000 jobs generated, both directly and indirectly, are permanent or at least long lasting—not vulnerable to international outsourcing, as so many other sectors are today. Jobs in tourism are, after all, by definition rooted to a specific place.

Thirdly, I refer to the confidence of, and major investment from, the recent regional development agencies and the devolved Administrations in specific zoo sites and projects lying in their respective regions. One might mention zoos in Edinburgh, Bristol, Chester, Wales, Twycross and Paignton, the leading aquariums in Hull and Plymouth, and other sites in this context. It shows that in all such quarters, authorities have already accepted the economic development logic of zoo and aquarium sites.

Fourthly, such organisations support, improve and communicate a certain fundamental quality of life, a clear and positive sense of place and a celebration of locality. Their development helps to retain and attract knowledgeable, skilled graduates and high-earning professionals. Employers and inward investment will follow the people. Many leading zoos and wildlife sites are non-profit charities, and almost all are to some degree mission, rather than profit led, adopting a social enterprise ethos and reinvesting all or much of their annual surplus in wildlife conservation, education, science, the community and other public goods. Thus the prosperity generated by zoo activity largely tends to remain of local benefit, rather than be shipped off by multinational interests.

In addition to the traditional identity of such sites, they can also act as cultural organisations. The National Marine Aquarium in Plymouth is a key partner in cultural and social events such as the “blue mile” and a recently initiated international marine festival. The cultural role of wildlife venues also expresses itself in architecture and local community heritage based in native species and the much-loved landscapes of Britain. Capitalising on large numbers of visitors concentrated at a single venue, such sites can function as tourism hubs and dynamic promoters of the overall landscape, wildlife and heritage of the UK that extends to both domestic and foreign visitors. They are socially embracing institutions that in all sorts of ways provide a positive impact on a large audience.

Finally, such sites are financially stable organisations. They are not holding out a begging bowl for revenue, but offering attractive platforms for partnership and investment. Indeed, the zoo industry has seen strong, long-term growth for more than 20 years. The fundamental zoo proposition has withstood the challenge of changing fashion and competitive technology for 150 years. It is embedded in our British way of life; it is part of our British tradition and it is here to stay. Nobody claims that this relatively small sector of UK enterprise can perform at the massive economic level of, let us say, aerospace, biotech, manufacturing or other industrial powerhouses of the economy. Such an assertion is not plausible.

[Mr Gregory Campbell (East Londonderry) (DUP)]

I congratulate the hon. Gentleman on securing the debate. Before he elaborates on the niche that zoos and aquariums fit into, does he agree that the sector offers our children and young people—primary or post-primary—an opportunity to expand their horizons that the other sectors he outlined cannot offer in terms of scale and access throughout the year?

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[Andrew Rosindell]

I agree entirely. Zoos provide a wonderful opportunity for young people to learn about wildlife and the animal kingdom, conservation and the environment. They are accessible and good value, given what a family gets from the cost of visiting a zoo or a site.

[Tony Cunningham]

We have spent a lot of time on zoos, but does the hon. Gentleman agree that people have exactly the same experience in aquariums? An aquarium in Maryport in my constituency specialises in fish from the Solway firth and is a huge educational attraction.

[Andrew Rosindell]

The hon. Gentleman makes a valid point. I have mentioned aquariums; BIAZA, of course, covers both zoos and aquariums. It promotes all wildlife sites, whether safari parks, zoos or aquariums, or any other institution that promotes the conservation of animals and education about the animal kingdom.

Niche activity can, in its own framework and at its own level, be encouraged to raise radically its economic and fiscal contribution to the UK. Surely, there is a subtler point: the zoo site may not be the largest employer or the chief economic driver within a given constituency or region, but it is often one of the most visible and certainly the best loved. The celebration and the development of a city’s aquarium, such as in Plymouth or Hull, or of a safari park—Knowsley for Merseyside, Woburn for Bedfordshire or Blair Drummond for Stirling and central Scotland—is subtly, but profoundly, linked to a generally enhanced sense of confidence, enterprise and aspiration, national and international attention, and resurgence for the surrounding socio-economic fabric as a whole. To quote a particular example, only two years ago, the citizens of Hampshire voted Marwell Wildlife

“that thing of which we are most proud”.

It was the foremost aspect of living in Hampshire that residents chose to celebrate.

In closing, I look to colleagues on both sides of the House to offer their perspectives and perhaps to refer to individual zoos or wildlife institutions in their constituencies. I request that the Minister and his officials now enter into dialogue with representatives of BIAZA to work towards a mutually agreed policy statement on the wealth-creating identity and unused potential of zoos across the UK and to discuss how Government can encourage and nurture their further potential for the greater good of our economy.

[Several hon. Members]

rose—

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[The Minister of State, Department for Business, Innovation and Skills (Mr Mark Prisk)]

I add my congratulations to my hon. Friend the Member for Romford (Andrew Rosindell) not only on securing the debate, but on setting out the broad issues, which a number of hon. Members have also highlighted. I am not sure about the animal analogy and I shall spare colleagues by not taking it further. Let me simply say that I have never been good with reptiles, which is why, thankfully, I do not have to spend too much time with the tabloids.

Let me refer to some of the excellent remarks made by hon. Members. My hon. Friend rightly highlighted the heritage of the institutions. Incidentally, given the time left to me, I will use the phrase “zoos and aquariums” as shorthand; hon. Members whose constituencies contain safari parks and other attractions should not feel left out. My hon. Friend raised economic and tourism issues, which I will come to, but he also highlighted something that other hon. Members mentioned, which is that the first practical contact children have with the natural world is often through the local zoo, safari park or aquarium. It is right to highlight that social role. All of us can respond to that point.

My hon. Friend the Member for Bosworth (David Tredinnick) spoke of the excellent work of Twycross zoo. I am familiar with Twycross; I have met the senior managers there. My hon. Friend highlighted, as several other hon. Members did, the international role that zoos and aquariums can play. I am talking not just about what we do in this country, but about reaching back to some of the countries from which the relevant species originated, so that we think about a sustainable future more holistically. That is an eminently sensible and good point.

The hon. Member for Strangford (Jim Shannon) referred to what are clearly the delights of his constituency and how those local natural attractions have created some 400 jobs as part of the broader tourism industry. If we take that together with a stay-over not in Belfast zoo but certainly nearby, I think we have our Easter trip sorted out, for which I am grateful to the hon. Gentleman.

The hon. Member for Edinburgh West (Mike Crockart) appears to have added pandas to his penguin constituents—it looks as though his next constituency surgery will be much more interesting. He made the important point that zoos are businesses. That is part of this debate. Whether they are profit-making or charitable and therefore social enterprises, I certainly recognise that they are enterprises—businesses. That relates to the point made by my hon. Friend the Member for Romford. The whole of Whitehall—my Department included—needs to recognise that and engage in a cross-Whitehall dialogue.

My hon. Friend the Member for South West Bedfordshire (Andrew Selous), who is, as he rightly pointed out, the hon. Member for Whipsnade zoo, among other things, made the point by saying that he identified with that zoo—that safari park. That goes to the heart of the way in which people regard their area. It is something that they take pride in. He made this very good point: the fact that visitor numbers are rising shows that the public clearly value these institutions in their communities.

My hon. Friend the Member for Plymouth, Sutton and Devonport (Oliver Colvile) referred to the excellent national aquarium. I shall come to that. He referred in particular to links between universities and zoos. That point was well made.

My hon. Friend the Member for City of Chester (Stephen Mosley) raised a question with regard to the plans for Chester zoo. I understand the challenges and the ambitions, which are super to hear about. They involve not just the current otter breeding centre, but also the 10 overseas centres. My remarks in a moment will focus on the regional growth fund, of which there are two further rounds. The management may want to have a look at that to enhance the planned private sector investment.

We heard a contribution from my hon. Friend the Member for Carmarthen West and South Pembrokeshire (Simon Hart). The point about outside learning is right. It is important to understand that this is not necessarily just about an academic subject; it is about the experience gained through the learning process. Clearly, my hon. Friend has two excellent examples in his constituency.

Last but by no means least, my hon. Friend the Member for Wyre Forest (Mark Garnier) raised the excellent work at the West Midland safari park. It does not relate just to the conservation of endangered species; there are wider research projects. He ended with the marvellous image of someone enjoying a stiff gin while the sun sets over Kidderminster—a very good way to focus on the issue.

In the five minutes left for the debate, I want to focus on the economic and social benefits and make a couple of points about tourism, and refer to the engagement with Government and industry and to the wider issues that zoos, aquariums and other institutions face. The report by the British and Irish Association of Zoos and Aquariums, which examines the economic issues, makes significant statements that the debate has touched on. For example, when we consider indirect and induced effects, we see that these institutions provide some £645 million in terms of value in our economy. They are significant visitor attractions; the spending by tourists on-site of some £246 million is enhanced by additional spending of some £198 million in the surrounding area. That goes back to points made by hon. Members on both sides of the Chamber about how an attraction can be a focal point for wider economic opportunity.

The question is how we can ensure that, as part of tourism, these institutions are able to benefit. In March, the Under-Secretary of State for Culture, Olympics, Media and Sport, my hon. Friend the Member for Weston-super-Mare (John Penrose), who is responsible for tourism and heritage, set out a clear policy for tourism. It is about ensuring that the visitor economy, which is worth some £52 billion to the economy as a whole, is enhanced. It is about recognising the role that can be played not just in urban areas but, as my hon. Friend the Member for Carmarthen West and South Pembrokeshire pointed out, in rural communities—a very important addition.

This is an area where there are real opportunities for growth, but we want to ensure that the sector is both more productive and more competitive. Our domestic tourism industry offers good growth potential because at the moment this country sees fewer staycations—in plain English, that means people wanting to holiday at home rather than go abroad. A lower proportion of our population holiday at home than go abroad. I was looking at the number of zoos and aquariums in the list of top paid-for attractions in England, and interestingly it appears that three of the top 10 English paid-for attractions are indeed zoos and aquariums. A couple have been mentioned today. The three attractions are Chester zoo of course, London zoo and Flamingo Land theme park and zoo. Together, they secured 3.5 million visitors last year. That is more than Stonehenge and—dare I say it?—more than the Houses of Parliament, so clearly we have something to learn in this institution from the zoo industry. I will sweep gently over whether the inhabitants here are more or less interesting than those in zoos and aquariums. I will not go into that area, because I know that you want to ensure that I do not stray too far, Mr Bone.

It is important that we consider the wider issues. That means that there is a case for considering, as requested by my hon. Friend the Member for Romford, how the industry and Government can work more closely together, beyond just tourism. I stress the opportunities that exist in relation to the national funding streams. Yes, the RDAs have gone, but we have an opportunity with the £2.4 billion RGF programme, which has two further rounds to come. Some of the plans for the institutions that we have heard about today could well be proposals for those funds. In that regard, I encourage in particular my hon. Friend the Member for City of Chester: it is something that can work.

The role of local enterprise partnerships will be fundamental. Also relevant are the growing places fund and the enterprise zones. We are discussing areas where the existing institutions and future ones can play a role. Ministerial colleagues in both the Department for Communities and Local Government and my Department will want to encourage that.

Several hon. Members mentioned skills and science. These institutions are pivotal in that context.

[Andrew Rosindell]

rose—

[Mr Prisk]

I am in the last minute of my speech, so I hope that my hon. Friend will bear with me; I must respond to this point. Science and skills are very important. Biology, zoology and veterinary science are crucial. As we heard from my hon. Friend the Member for Plymouth, Sutton and Devonport, the national marine aquarium is a classic example of what can be achieved. These are fine institutions. They deserve to be looked at and engaged with by the Government as a whole, across Whitehall—I include my Department. The roles that they can play in relation to tourism, science, skills and, of course, conservation mean that they continue to deserve the Government’s full support.