Ceramics Industry Debate

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Tuesday 8th March 2016

(8 years, 2 months ago)

Westminster Hall
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Tristram Hunt Portrait Tristram Hunt
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My hon. Friend, who has been a brilliant campaigner for the brick business over many years in our part of the world, is exactly right: we would be shooting ourselves in the foot, in terms of industrial policy, if the advances that we want to make in the steel industry undermine the ceramics industry. They are both energy-intensive sectors, so they share similar challenges relating to energy costs.

We would like to hear that the Minister is fighting to ensure that heavy clay producers are also awarded carbon leakage status. We welcome the ceramic valley enterprise zone, but without support on the EU emissions trading scheme, even state-of-the-art facilities will be punished for their carbon costs. We serve neither British industry nor the global environment if we rack up industrial energy prices, export jobs from Britain and import carbon emissions.

It is very important that consumers know where products are made. The outsourcing of production is nothing new in the ceramics business—indeed, during busy periods, Josiah Wedgwood himself sometimes asked other manufacturers to make up blanks for him—but in an age of brand value, the back stamp remains all-important. In Stoke-on-Trent, we are proud to house the turnover club, whose members flip the crockery in restaurants and even dinner parties to find out where it was made.

Tristram Hunt Portrait Tristram Hunt
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Not while the food is on it, Minister. [Interruption.] Well, sometimes.

For a long time, manufacturers have made products abroad and backstamped, “Made in England”. The rules are clear: the country of origin is where the blank is fired. In an age of global trade, it is perfectly right that products are made in China, Thailand or Indonesia, but consumers also have a right to know whether their purchases are subsidising poor environmental standards and weak labour laws. For an embarrassingly long time, the free market fundamentalists at the Department for Business, Innovation and Skills have opposed the European Union’s compulsory country of origin proposals. Will the Minister tell us whether that is still the case today?

As I am talking about Europe—I subject I know you care passionately about, Mr Hollobone—this is a good moment to reflect on the merits of being inside the European single market for the ceramics industry. It is not only that Stoke-on-Trent and Staffordshire have been helped by £130 million of EU funds and that Europe is a crucial export market; it is thanks to being part of the European Union that our ceramics industry has benefited from the anti-dumping tariffs of between 13% and 36% that are placed on Chinese kitchenware and tableware. Those tariffs have played an important role in the pottery industry’s regeneration. Will the Minister confirm that we will support their extension in 2018, that being part of Europe has helped us—although, I hate to say it, the Government have always opposed those measures—and that if we were outside Europe, tariffs would be placed on British ceramics manufacturers exporting to the single market?

I might be guilty of over-concentrating on the history of the ceramics industry—[Interruption.] Never! Our heritage is part of our brand and our pride. We have to build the careers, apprenticeships and markets of the future. I support the Government’s apprenticeship levy, and I hope that Staffordshire University will forge new partnerships with other higher education institutions to increase the number of designers and manufacturers. I hope to see new factories in the enterprise zone, and I fully back the Materials Processing Institute’s plans for a materials catapult centre to benefit research and development in the ceramics industry. Will the Minister ensure that the materials catapult is given a supportive hearing by her Department?

This week we heard that the Government will centralise all school expenditure as part of the funding review. As a Stoke-on-Trent MP, it drives me mad to see schoolchildren eating off trays, rather than plates, as if they are being set up for life either in prison or as airline passengers. Education Ministers love to micro-manage, so will we see them urging schools to buy and use ceramic plates for their pupils?

New jobs, new orders, new businesses being started, and even another series of “The Great Pottery Throw Down” being commissioned—these are exciting times. Thanks to automation and globalisation, we will not return to the tens of thousands employed in the ceramics and pottery industries in previous decades, but we can build a new high-wage, high-skills ceramics industry of the future, trading on Stoke-on-Trent’s heroic past while taking products and processes into the future. I very much hope that we may take from the debate the Government’s support in that endeavour.

--- Later in debate ---
Baroness Anderson of Stoke-on-Trent Portrait Ruth Smeeth
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Of course I agree with my hon. Friend, who speaks with authority as one of the few Members who represents both the steel industry and the ceramics industry, both of which could be heavily damaged by China’s market economy status.

China currently meets just one of the five criteria required for market economy status, a fact that has been confirmed by the Minister. However, simply to say that China does not meet the criteria is to grossly underestimate the extent to which the Chinese economy is rigged in its own favour to the detriment of British and European industry. A recent report by the European Parliament—those may be words to avoid—concluded that state-led distortions in the financial sector are rife, that bankruptcy systems are malfunctioning and that political influence can be seen in close to 100% of China’s biggest firms. Far from being anything resembling a free market, 38% of China’s industrial assets are state owned.

Yet while the EU recognises the threat posed by granting MES to China, the Government appear to be supportive of the bid. The effect of that would be catastrophic for British ceramics and devastating to the British economy as a whole, affecting about 3.5 million jobs and up to 2% of GDP in the first two years. Import-sensitive sectors such as tiles and tableware would be especially hard hit, as they have no defence against Chinese dumping. Companies such as Johnson Tiles, based in my constituency, are at the forefront of modern production, but if we are not careful, their reward for innovation will be to be undercut in a market that they have pioneered.

It should come as no surprise that the Government have been equivocating on this issue. Their approach to China has resembled less of a negotiation than a fire sale. From steel to real estate and our nuclear reactors, the message coming out loud and clear is “Everything must go.” When it comes to supporting ceramics specifically, the Government talk a good game, but a significant proportion of the tableware used in the Department for Business, Innovation and Skills is made in China. Far from celebrating “Britain is GREAT,” the Minister eats from tableware at the Department—

Anna Soubry Portrait Anna Soubry
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I certainly do not.

Baroness Anderson of Stoke-on-Trent Portrait Ruth Smeeth
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Sixty percent of its tableware is made in China.

Anna Soubry Portrait Anna Soubry
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I do not normally intervene, but it is really important that we do not mislead. I certainly have never had any tableware of any origin in the Department. If I do eat there, it is a takeaway sandwich in plastic wrapping or a plastic box.

Tristram Hunt Portrait Tristram Hunt
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That is the problem.

Anna Soubry Portrait Anna Soubry
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I accept that is wrong, but I will not have misleading information.

Baroness Anderson of Stoke-on-Trent Portrait Ruth Smeeth
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As a former trade union officer, I urge the Minister to try to get better terms and conditions and to eat a meal. I suggest that, for her colleagues who sit down to eat, 60% of the crockery used in the Department is made in China. That statistic was secured through a parliamentary question. When will “Buy British” be a policy and not just a slogan?

We have already seen from the devastating impact on the British steel industry of what happens when the Government sit back and do nothing to defend British jobs and trade, and we cannot afford for the ceramics industry to suffer the same fate. Our ceramics businesses are doing everything right. They just have the misfortune of living, as the Chinese might say, in interesting times. However, I am in no doubt that the industry can continue to thrive if the Government are prepared to stand up for British business.

All we ask for is a level playing field. Our ceramics industry is the best in the world, but we cannot compete fairly if state-funded Chinese companies are allowed to flood our domestic market with cheap products. For generations, the lives and livelihoods of my constituents have been shaped by the ceramics industry, as the clay beneath our towns was shaped by the potters’ hands. A world-beating industry was born in the kilns of Stoke-on-Trent and wherever we travel today we will find products proudly bearing our back stamp. We cannot let that great industry go up in smoke.

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Anna Soubry Portrait The Minister for Small Business, Industry and Enterprise (Anna Soubry)
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It is a pleasure to serve under your chairmanship, Mr Hollobone. May I begin by congratulating the hon. Member for Stoke-on-Trent Central (Tristram Hunt) on securing this debate? I congratulate everyone who has taken part in it. A number of issues have been raised, and I will try in the time available to address all of them.

First, I would like to pay tribute to all those working in our ceramics industry. It is a very important part of the manufacturing base of our country and, as we have heard, a significant part of various products. More than just cups, plates and bowls are made in the ceramics industry and exported, and that is very important to us. The industry is not just about beautiful cups and saucers made over decades by outstanding British companies such as Royal Doulton and Spode; it is also about the funky ware—if I can put it in that way—being made by people such as Emma Bridgewater, who has been doing a sterling job in Stoke-on-Trent, and about tiles and bricks. There are also technical ceramics. The electronics, aerospace, automotive and healthcare industries all benefit from this wide and very important sector. Several high-profile firms have unfortunately closed, as the hon. Member for Stoke-on-Trent Central described, in giving us—as I would expect from him—a very eloquent history lesson. I need not repeat the fact that unfortunately, in north Staffordshire, the number of jobs fell from 52,790 in 1979 to 7,200 in 2008. That really does speak volumes about the decline of an industry, certainly in terms of the huge numbers of people affected.

As we have heard, there is a lot of good news. We have heard about investment in technology and factories and about distinguished names such as Waterford, Wedgwood, Royal Doulton, Wade and Steelite—that company is new to me, I have to confess; I hope that nobody holds that against me. I am very happy to go and see it, if it is in the constituency of my hon. Friend the Member for Stafford—

Jeremy Lefroy Portrait Jeremy Lefroy
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indicated dissent.

Anna Soubry Portrait Anna Soubry
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Wherever the company is, I am more than happy to go and see it, if I can. I would love to—[Interruption.] Stoke-on-Trent North is where it is; it sounds very interesting.

Jeremy Lefroy Portrait Jeremy Lefroy
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Just very quickly, I point out to the Minister that she can see these products all over the world, because these companies have made huge inroads into the hospitality sectors around the world. If she cares to look in pretty much any tourist hotel anywhere in the world, she may find these products there.

Anna Soubry Portrait Anna Soubry
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As you might imagine, Mr Hollobone, I do not have time to go swanning off around the world; I am far too busy. I can barely get out of my office where, I can assure you, I do not have food on plates.

We will move on, because there are some seriously important issues to be discussed and debated—I am going to cut the next part of my speech, because I want to get to the real heart of this debate. As we have heard from a number of hon. Members, including my hon. Friend the Member for St Austell and Newquay (Steve Double), there is very serious and real concern about the high cost of energy. Like many industries that rely heavily on using a lot of energy, the cost of energy is of serious concern, as is carbon leakage, tiering and a number of other issues that look as though they are coming down the track, if I may put it that way.

On the positive side, it has to be said—if I may say this to Opposition Members— that the Chancellor of the Exchequer should be congratulated on announcing, in the November 2015 spending review, the exemption of energy-intensive industries from indirect costs of the renewables obligation and small-scale feed-in tariffs. We have made all those advances over in the EU, with compensation coming forward. In fact, we have now said that from 2017, EIIs will have an exemption from those particular obligations—those particular taxes.

Hon. Members then say, “Well, that’s all great, wonderful and brilliant, but unfortunately, it doesn’t affect the ceramics industry enough.” I absolutely hear that message and understand that that is deeply concerning for all those who work in the industry. However, we have something called the industrial 2050 road map—that is a very good example of Government using dreadful language. “What on earth is a road map in the ceramics industry?” I asked, and my brilliant officials, as ever, helped to tell me. I went to a conference yesterday in the Department for Business, Innovation and Skills, which was attended by the equally brilliant British Ceramics—I cannot remember the next part of its name. Somebody will tell me in a minute, but anyway, it is brilliant. It is basically the industry’s group, which gets together all the businesses involved in the ceramics industry and represents them extremely well. Its representatives have been to see me, and I am more than happy to see them on a regular basis.

Yesterday, by way of example, we had a conference in which we looked at what we are doing as a Government and how to improve, such as by achieving more compensation, perhaps, and by looking at how we get cheaper energy, because that is the real solution—ensuring that we have an abundance of cheap energy. However, it is also about ensuring that we do everything that we can to reduce the amount of energy that these industries use. The road map is basically a plan—it is a strategy—that looks at how we can reduce the burden of high energy prices through the reduction of usage and through better usage, and so on and so forth, for ceramics and others.

I attended that excellent event only for a short time, unfortunately, but that is the sort of work we are doing, because we certainly get that there is a problem, and I am absolutely determined to do all I can to be a champion for this excellent part of our manufacturing sector, to achieve a better deal and to ensure that we indeed achieve that level playing field. In that respect, I think the hon. Member for Stoke-on-Trent North and I absolutely agree, as I think the hon. Member for Makerfield (Yvonne Fovargue) does, that all this industry asks for is a level playing field—not subsidies or special treatment—and I agree with it.

Opposition Members and I are now going to have a falling out, because they make much of the market economy status and China. I do not intend to use a pun, but that is a complete and total red herring, because Russia has market economy status but it is not precluded from tariffs being imposed on it—and rightly so—by the European Union. Therefore, the idea that tariffs cannot be imposed on China if it were to receive MES is not true—it really is not the case.

Angela Smith Portrait Angela Smith
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Surely the issue is that the tariffs will not be of a sufficiently high rate because of the market economy status that is enjoyed by those countries.

Anna Soubry Portrait Anna Soubry
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No, I do not know of any reason why not. Russia does not at all have a lower tariff because it has MES, so this is a red herring.

I think, however, that we can find some common ground on dumping. The critical point with dumping—there are many examples from the steel industry and two recent examples in ceramics, although when I say “recent”, I mean from the last five years or so—is getting the balance right. If the tariff is too high, it is not a question of the British Government being difficult; it is actually people in the industry who often do not support the tariffs being put on, and there will be other sectors of the British economy that are against tariffs—

David Mowat Portrait David Mowat
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Will the Minister give way?

Anna Soubry Portrait Anna Soubry
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I will in a moment—sorry, I am just on a bit of a roll and I want to make this point, because it is really important. What we do—certainly what I do—is look at each case on a case-by-case basis. For example, a particular type of steel was used by a particular part of our economy. The buyers—the users—of it said, “Please do not vote in favour of tariffs, because it will have a direct impact on British jobs”, so in that instance, we abstained. However, on two other issues of tariffs on steel, I did not hesitate to give the direction—telling the officials—to vote in favour of tariffs, but we look at it on an individual basis. I will quickly give way to my hon. Friend.

David Mowat Portrait David Mowat
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I am interested in the point about MES, because industry—whether it is aluminium, steel or ceramics—is telling us quite the opposite. I am interested to understand which of our sectors, in the Government’s view, benefit from giving China MES, because it is not these ones. Is industry really so wrong in what it is telling us, and BIS is right?

Anna Soubry Portrait Anna Soubry
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Let us get this point about market economy status absolutely clear. First, that will be decided by the European Union, and that will be with all the benefit of everybody being involved. When I went over to Brussels about two or three weeks ago, I was told that this is absolutely the hot topic for the EU. It looks as though—as we might imagine with the EU—there will be some sort of fudge or middle way, but it will be for the EU to decide and it will be the hot topic. My point, however, is that if China were to get market economy status, that does not preclude it from being subject to tariffs, because Russia has market economy status and it can have tariffs put on it. There is no debate about that: Russia can have tariffs put on it. I have had this argument with the steel industry, but that is a fact. Tariffs can be put on a country even if it has market economy status. Whether China should have market economy status and the arguments for and against whether it should are a different matter, but do not conflate tariffs and MES.

What time do I have to finish, Mr Hollobone?

Philip Hollobone Portrait Mr Philip Hollobone (in the Chair)
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I am going to be very generous to the Minister, because I feel that she has engaged the House and Members are intervening. My blind eye is turned towards the clock, so the Minister has a few more minutes left.

Anna Soubry Portrait Anna Soubry
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Right, so I am basically running out of time. That is very sweet of you, Mr Hollobone; I am very grateful.

Paul Farrelly Portrait Paul Farrelly
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Will the Minister give way?

Anna Soubry Portrait Anna Soubry
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The hon. Gentleman will have to be quick, or I will be in trouble. Go on.

Paul Farrelly Portrait Paul Farrelly
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May I briefly suggest—and thank you, Mr Hollobone—one more subject for the Minister’s road map? For many years, we have pursued the issue of mandatory origin marking, in part to combat counterfeiting from China, as well as on product safety grounds, but the Department has always resisted it, because it feels that it is protectionist. Will the Minister look afresh at that and tell us, perhaps in writing, where this issue stands in the Department and, at the moment, in discussions in Brussels?

Anna Soubry Portrait Anna Soubry
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I was about to come on to that issue, so that is good timing. We did a study on mandatory country-of-origin marking, which was published on 2 March 2015. I have to tell the hon. Gentleman that the majority of companies that took part did not believe that compulsory origin marking would enhance product safety or tackle counterfeiting. However, I do not doubt that more work can be done, because there is marking that is misleading. There are all sorts of things that I will not go into now, Mr Hollobone, because that really would have me here all night, but I am not happy about the markings on lots of products that make out that they are British when actually they are largely made somewhere else. More work can be done on that, and I am very happy to do it.

We are looking at catapult status for the Materials Processing Institute. I am in all sorts of discussions with other hon. Members, notably from Redcar and the north-east, and that will continue. It is something that we are revisiting and looking at, and we will judge it on its merits.

Hon. Members asked about the European Union. It is undoubtedly the case that we are stronger, safer and considerably better off by remaining within the EU. We are making huge strides by ensuring that on dumping, for example, the EU is acting much more quickly and also reducing regulation, and ensuring that it, too, is getting the message on energy. I will finish on this very strong line, if I may. When I went over specifically for the energy intensive industries competitiveness meeting two or three weeks ago, the various sectors did not hold back in making it absolutely clear that we have to have sensible energy prices. We must not overly burden people with taxes. We must create a level—

Angela Smith Portrait Angela Smith
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Will the Minister give way?

Anna Soubry Portrait Anna Soubry
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What do you think, Mr Hollobone? He says yes.

Angela Smith Portrait Angela Smith
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Mr Hollobone is being very generous, and so is the Minister. On energy prices, I completely agree with her that we are better off in the EU and we need to keep working with the EU on those prices, but surely the unilateral imposition of the carbon floor price is doing as much damage as anything that the EU has introduced in terms of energy taxation, and surely the Minister ought to be lobbying the Exchequer to do something about that.

Anna Soubry Portrait Anna Soubry
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As you might imagine, Mr Hollobone, I do not just lobby the Exchequer. I also—and actually it is a genuine pleasure—work with my right hon. Friend the Secretary of State for Energy and Climate Change and other Government colleagues, because we absolutely get that there is a problem. As I keep saying and as is absolutely the case, all the industry asks for is a level playing field, and that is what I will seek to achieve, as their ministerial representative, to ensure that we do the right thing. On that hopefully more positive and happy note, thank you for your generosity, Mr Hollobone, and if I have not answered all hon. Members’ questions, I will write to them.