Creative Industries

Baroness Bonham-Carter of Yarnbury Excerpts

Thursday 3rd November 2011 Lords Chamber

Moved By

[Baroness Bonham-Carter of Yarnbury]

To call attention to the importance of the creative industries in the United Kingdom; and to move for papers.

[Baroness Bonham-Carter of Yarnbury]

My Lords, I am privileged and pleased to introduce this debate on the importance of the creative industries. The gratifyingly large number of people who are taking part in the debate demonstrates that there is consensus in this House, at least on the title. I also express my pleasure that my old friend and colleague from BBC “Newsnight”, the noble Viscount, Lord Colville, has chosen this debate to make his maiden speech. I believe this brings the tally of “Newsnight” alumni in this House to four. Perhaps we should start our own party. I declare an interest as I sit on the boards of the National Campaign for the Arts and the Lowry.

As a country we have always been blessed with a wealth of creative talents, which have shaped and illuminated our history and national identity. Creativity is part of what makes our society vibrant, unique and modern. It helps us to understand the world around us and forms our individual and collective identities. The journalist Matthew Parris recently referred to the culture of a country as its heartbeat—a fitting image as from cultural activities flow into the body politic considerable economic benefits. The UK creative industries are the fastest growing sector of our economy and as such are a critical driver for our recovery. In particular, I argue that, properly encouraged and harnessed, they can be part of the solution to the problems our young people are facing in finding employment.

As Eric Schmidt, chairman of Google, pointed out in his MacTaggart lecture, the UK is the home of so many creative inventions: photography, television, computers—apparently in both concept and practice. According to him, the world’s first office computer was built by the Lyons chain of corner shops. I thought that its only creative contribution was tea, cakes and a few Muriel Spark characters. However, Mr Schmidt went on to point out that today none of the world’s leading exponents in these fields is from the UK. The message from UK business is clear: we are struggling to maintain our position as world leaders in creativity.

A report entitled Next Gen., commissioned by my honourable friend Ed Vaizey—Minister for the Creative Industries, among other things—to look into the needs of the video games and special effects industries, discovered that in the past two years the video games industry has fallen from third to sixth place in the global development ratings, UK companies are having to go abroad to find talent because of the skills shortage at home and are,

“turning away millions of pounds of work every year for one reason: they can’t find the skilled people they need. This means job opportunities and potential tax revenues are being lost”.

The findings are backed by Aardman Animations, which makes the Wallace and Gromit series, among other things. An executive told the Communications Committee, on which I used to sit last year,

“We probably take more graduates from … France”

and from Germany,

“than we do from the UWE, which I could walk to from my office”.

Moreover, this is happening at a time when employment prospects at home are so bad.

The essential need is for a skills base, and that starts with education. The creative industries need creative people, but creativity needs to be taught and nurtured. The new EBacc is to be welcomed in that it broadens the exam base. However, what it does not do is include those subjects that develop creative skills. It consists of maths, science, English, a humanity subject and a language. There is no art or design and no computer science. Because it will be possible to rank schools on their attainment in the EBacc subjects, schools are already starting to emphasise them at the expense of creative subjects. Does my noble friend the Minister not share my concern over a recent survey by the National Society for Education in Art and Design, in which 60 per cent of the schools that responded said that they will stop teaching art and design at GCSE level as a result of the introduction of the English baccalaureate as they feel that they have to concentrate on the subjects that it encompasses?

We should listen to such successful and highly respected individuals as Sir James Dyson and Sir John Sorrell, who argue that we should invest more in creative education and design. We should listen to Ian Livingstone and Alex Hope, authors of the Next Gen. report and leaders in their world of video games and visual effects, who recommend that art and computer science should be included in the EBacc. And we should look to the international baccalaureate, which does include art and has computer science as an elective part of its maths qualification, and follow its example.

Finally on this point, schools need to be encouraged to promote an arts-science crossover. The success of those in the creative industries lies in the fusion of technology and creative skills. Look at Steve Jobs. His genius lay in being able to bring together exactly such a fusion, connecting aesthetics with function. Jobs was obsessed with design, calling it,

“the fundamental soul of a man-made creation”.

And guess what? The senior vice-president of industrial design at Apple, the leading designer behind the iMac, the iPhone and the iPad, is a Brit called Jonathan Ive.

Then there are the connections between educational institutions and business. The University of Abertay in Dundee is providing grants of up to £25,000 for small companies which develop video games and other forms of interactive digital content. It also provides digital space and equipment. This has resulted in a cluster of creative businesses in Dundee, providing employment and prosperity. The relationship between university and entrepreneur is clearly mutually beneficial. The former ensures it is equipping its students with the skills they will actually need when they enter the job market; the latter gets access to cutting-edge research and the brightest talent pool. We need more of this and we support the work being done by Skillset in this area.

A different snapshot of how creative industries foster productivity can be seen in the phenomenon of Harry Potter. It crosses my mind that the books were written in a tea shop so maybe what we need are more tea shops. The films were made at Leavesden aerodrome where Rolls-Royce used to manufacture helicopter engines. It now employs vast numbers of people from across the creative spectrum, from writers, actors and those adept at highly technical special effects to practitioners of crafts such as carpenters, model makers and painters. Happily, this is set to continue because, despite the end of the Harry Potter franchise, Warner Bros has bought the studios, although it seems sad that the profits will be going to the US rather than here.

The contribution our creative sector makes is not simply economic. Our cultural exports are a key source of soft power, strengthening Britain’s influence and prestige around the world. At home the cultural and creative industries are central to the well-being of the country. As I mentioned at the start of this speech, I sit on the board of the Lowry in Salford. The idea behind it was to build a major arts complex as a trigger for the regeneration of the area. The result is a building of global architectural significance in which you can experience a wide-ranging programme of the performing and visual arts. Central to its ethos is interaction with the local population through a community and education programme. An example is its Walkabout project in which a member of the Lowry team and a range of artists spend 14 months with a specified community. A report commissioned following a recent Walkabout showed that, of the 2,340 people who took part, 34 per cent said it improved their quality of life, 71 per cent said it helped them develop skills which would be useful in future jobs, 76 per cent said they were more interested as a result in doing creative activities, 81 per cent said participation made them feel part of their local community and 93 per cent said it created better understanding between young and old. What more ringing endorsement could there be of the power of cultural activity?

Within our Department for Culture, Media and Sport I believe there is recognition of the importance of the creative industries. My honourable friend Ed Vaizey has commissioned two reviews from Darren Henley, managing director of Classic FM. The first is a review into music education, out of which I believe will emerge the first ever national plan for music education. The second is a cultural education review, which is due to be published before the end of 2011, and I hope that the Minister can confirm that out of this there will emerge a national plan for cultural education. This plan should cover formal but also informal education, and I hope my noble friend shares the enthusiasm felt on these Benches and by Mr Henley for the Sorrell Foundation’s National Art&Design Saturday Club, which runs free Saturday morning art and design classes for school children at local colleges and universities. At present there are 14, but a further 100 FE colleges and universities have indicated that they would get involved if funding were available.

Another example is the Roundhouse. Last night I attended a fifth birthday celebration of its reopening. Every year it works with 3,000 11 to 25 year-olds offering them the opportunity to get involved in creative projects, from the performing arts through to new media. Part of its funding comes from Arts Council England and I am delighted that one of ACE’s priorities over the period 2011-15 is that every child and young person will have the opportunity to experience the richness of the arts. Ten bridge organisations have been established that liberates young people’s strategy but ACE must now ensure that these organisations receive a clear brief as to their function.

One threat to the growth of this sector, to which there has been a response, is the knotty problem of protecting intellectual property rights in our digital age, and the ease with which property rights can and are flouted by online piracy and peer-to-peer file-sharing. The coalition Government have accepted and are implementing the Hargreaves recommendation, which it is estimated could add £750 million a year to the UK economy.

Finally, and in my view most importantly, a Creative Industries Council has been established, chaired jointly by the Business Secretary, Vince Cable, and the Minister for Communication and Creative Industries, Ed Vaizey. Its remit is to engage with the industry in—this is crucial, and here I steal a new Labour term—a joined-up way. I am sure that my noble friend the Minister agrees that we must ensure that its recommendations are implemented. The creative industries make a significant contribution to the UK’s economic growth. NESTA argues that this contribution could grow to £85 billion by 2013 creating 150,000 jobs. Let us prove it right. The creativity is here. Let us provide the skill and the will.

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[Baroness Bonham-Carter of Yarnbury]

My Lords, I am grateful to the Minister for her response and to all noble Lords who have taken part in this debate. In particular, I am grateful to the noble Viscount, Lord Colville. Listening to his speech, I was reminded of the advice that he gave me when I was being sent off to the Soviet Union. He said, “You’ll know how important the person you’re interviewing is by the number of telephones on their desk. They won’t ring, but it is a status symbol”. Of course, the creative industries have got rid of that status symbol, and I would be interested to hear from him what he thinks the new one is.

As our time is running out, I will just say that I agree wholeheartedly with what the noble Lord, Lord Smith, said. This is something where all government ministries must get together in order to ensure that the creative industries can provide the economic growth that we need so much. This has been a good debate, and I beg leave to withdraw the Motion.

Motion withdrawn.