Childhood Obesity

Baroness Jenkin of Kennington Excerpts

Thursday 13th December 2018 Lords Chamber

[Lord O’Shaughnessy]

The noble Baroness is quite right about the scale of the problem. It is worth pointing out that obesity and overweight issues cost the NHS alone £5 billion a year. There are two parts to the answer. First, the Government are making sure that plans are in place to ensure the continuity of food supply as we leave the EU, whatever the outcome of the negotiations. Secondly, there are two aspects to her key points: about £26 million is going into breakfast clubs as a result of the sugar levy, and of course free fruit and veg are available to young children in primary school.

[Baroness Jenkin of Kennington (Con)]

My Lords, ITV and Veg Power are teaming up to launch a major initiative in the new year designed to appeal to children, as well as a public health initiative through ITV’s programmes. Does the Minister agree that ITV and all the other broadcasters could look at similarly imaginative ways of doing this through their programmes?

[Lord O’Shaughnessy]

That is an excellent suggestion. Before this debate I looked at the Veg Power campaign, the ITV campaign to promote the eating of vegetables, which looks excellent. ITV has demonstrated its commitment and certainly shows an example to other broadcasters.