Oral Answers to Questions

Baroness Jowell Excerpts

Thursday 22nd March 2012 Commons Chamber

[Hugh Robertson]

Yes, of course we will. The Under-Secretary of State, my hon. Friend the Member for Weston-super-Mare (John Penrose), who is responsible for tourism, tells me that both VisitBritain and VisitEngland have access to a large number of images already, which we clearly want to promote on the back of London 2012. We will do all we can.

[Tessa Jowell (Dulwich and West Norwood) (Lab)]

Nearly 1,500 businesses from across the UK have built the Olympic park and will equip the Olympics. That is a great British achievement. Does the Minister therefore share my concern that those businesses, which have done so well, are too tightly constrained by the marketing rights protocol, which prevents them from publicising the part that they have played? Would not every Member, including my hon. Friend the Member for Bishop Auckland (Helen Goodman), whose constituency hosts one of those businesses and who has talked to me about the issue, want to promote, praise and thank those businesses for their efforts?

Does the Minister agree with me, with the “Building 2012” campaign and now with Sir John Armitt, the chair of the Olympic Delivery Authority, that we should seek from the London Organising Committee of the Olympic Games and Paralympic Games and from the IOC the necessary concessions to ensure a national celebration of our great British businesses that built the Olympic park on budget and on time?

[Hugh Robertson]

The right hon. Lady makes an extremely good point. She knows, as I do, that those regulations date back to the London Olympic Games and Paralympic Games Act 2006 and were put in place to give us the best possible chance of raising as much sponsorship as possible from the private sector. The result, of course, was that the organising committee was extraordinarily successful in raising £700 million of sponsorship, which brings with it intellectual property issues.

That said, I absolutely recognise the issue that the right hon. Lady has itemised. Because the process has been such a success, we want the country and individual businesses to go out and tell that story. The regulations, of course, apply only until just after the games, and we will do all we can to ensure that they work.