Under-age Vaping

Caroline Nokes Excerpts

Wednesday 12th July 2023 Commons Chamber

[Andrew Gwynne]

Absolutely. There has to be a strategy that is not just about restricting packaging and advertising. There has to be more enforcement at the local level. I have some sympathy with local government, which has had to endure massive cuts over the past 13 years, so that things such as trading standards have been cut right back to the bone, but there can be no excuse whatsoever for shops selling these products to children. Every action should be taken to prevent that and to enforce the law.

[Caroline Nokes (Romsey and Southampton North) (Con)]

The hon. Gentleman is making an interesting and important speech, but he is focusing on advertising, marketing, the bright colours and the sweet flavours, and he has not mentioned price. Price promotions are banned for tobacco, yet vapes can sometimes be bought for three for £12, which is pocket money territory.

[Andrew Gwynne]

The right hon. Lady is absolutely right. We tabled the motion because we believe that the action it calls for is something we can do quickly, but the price of vapes is also a driver, and she is right that we should look into deals whereby vapes can be bought really cheaply—as she says, with pocket money—because that would be another step to take vaping out of the reach of children and young people.

As I said, ASH estimates that most children who vape make the purchases themselves. Put simply, children are then increasingly being hooked on to addictive substances that are deliberately packaged—and, indeed, sometimes priced—to catch their eye. This affects not only their health but their education.

Who could have seen it coming? Well, not the Government, it turns out. In November 2021, my hon. Friend the Member for City of Durham (Mary Kelly Foy) tabled an amendment to the Health and Care Bill that would have given the Secretary of State the power to prohibit branding that appeals to children on e-cigarette packaging. It received cross-party support but was voted down by the Government. When the Minister stands up in a few minutes and claims that the Government are on top of the epidemic of youth vaping, I hope he will explain to the House—to Members from all parties who supported that measure—why the Government voted down that sensible amendment in 2021, and why they are still failing to do something about this acute problem now.

Sadly, this approach to public health has become all too familiar when it comes to the Conservatives. We were promised a tobacco control plan; that was binned. We were promised a health disparities White Paper; that was binned. We were promised a ban on junk food advertising to children; that was binned. Why? Because the Prime Minister is too weak to take on those on the fringes of his own party who view public health with suspicion. That is why, on the Conservatives’ watch, health inequalities have widened, and why vaping companies have been given free rein to profit off children and young people.

The next Labour Government will not allow the trend to continue, which is why in Labour’s health mission we have been clear that we will ban the packaging and marketing of vapes to children, and we will come down like a ton of bricks on those who sell vapes illegally to children.

--- Later in debate ---

[Caroline Nokes (Romsey and Southampton North) (Con)]

It is an honour to follow the hon. Member for Ealing, Southall (Mr Sharma) and to be able to speak in this debate. May I first pay tribute to my hon. Friend the Member for Sleaford and North Hykeham (Dr Johnson), who has done so much work on this issue? She is a paediatrician and, frankly, we should always turn to her when looking for advice on vaping. I also pay tribute to a previous Member of this House, Jim Fitzpatrick, who was the Member for Poplar and Limehouse. He has now retired to my constituency—a blessing, although perhaps not an additional vote at the next election. His wife is a cardiologist, and she was talking to me about vaping and the fact that we simply do not know what the health implications might be 20 or 30 years hence. However, it would be an act of gross hypocrisy for me not to confess to liking the odd puff on a vape, and I regard it as an important tool for the cessation of smoking.

We need to be careful when we start discussing things such as flavours. The average vape stick has the most horrific, synthetic, disgusting flavour. They do not taste like strawberry ice, blue raspberry or anything else. They taste weird, but they do not taste as weird as the tobacco-flavoured ones. When I first came to this House—a long time ago now—it was when the tobacco companies were first marketing vaping. The products were almost invariably tobacco-flavoured and tasted disgusting, if we are being brutally honest. I do not know how best to describe them, but they were clunky in design. They were big and chunky and did not fit easily in the pocket. That is where the big difference has come—with cheap, slimline vape sticks, which are much more pocketable and much cheaper.

I really think that price is a two-edged sword. For those looking to stop smoking, there is the sheer fact that vaping disposable bars in particular, which are so cheap and easily obtainable, is really cost-effective. We therefore need to be a little careful and nuanced in looking at how we go about pricing them effectively. It is important that they still be a cost-effective route into smoking cessation, but equally—I made this point to the Minister—we must do something about what I referred to as promotional selling. It is simply not allowed to do two-for-one deals on packets of cigarettes or any other tobacco products—I hasten to add that two-for-one deals are not allowed on things such as baby formula, either—but they are allowed on vape sticks. I know from experience that the village shop sells three Elfbars for £12, making them £4 each, so three kids can easily club together and get a product that is incredibly cheap.

I think the hon. Member for East Renfrewshire (Kirsten Oswald) referred to the Elfbar as the most popular and one of the most widely accessible vape sticks. I take real offence to the Elfbar name, because I think it sounds somewhat like “health bar”, if not pronounced in quite the same way that I would.

It strikes me that the motion does not address myriad issues. It does not address the naming or pricing of these products. There needs to be some good and effective research on flavours. I am happy to say that these things should be in plain packaging, and they should not be brightly coloured. I do not see what is wrong with a slimline black vape stick—or olive green, which we know has been so effective in the plain packaging of cigarettes.

Tomorrow, I will meet the two headteachers of Romsey School and Mountbatten School. A problem in my constituency is the ease with which children can obtain vape sticks, including—we have heard reference to this—doctored vape sticks. We do not know what is in them. I think my neighbour, my hon. Friend the Member for Winchester (Steve Brine), commented on the letters home from school. At the start of the Whitsun half-term week, the two headteachers wrote a letter to parents explaining that children from both schools had been hospitalised because of vape sticks and, to be frank, nobody knew what was in them. One child was suffering from seizures, and they were having an impact on heart rates. Those are really serious health implications that are affecting children.

My hon. Friend mentioned toileting, and I will go there, too—nobody will want to listen to this conversation, but it is important. Way back in 1983, the most terrifying place I ever had to go was the girls’ loos in the main block of Romsey School, where the air was thick with cigarette smoke and hairspray—a unique combination that many male Members of the House will have had no experience of. It is disgusting. We now have a situation where Romsey School has had to introduce alarms because—guess what?—through vaping, it is back, but we cannot smell it.

My mother had the nose of a bloodhound, and if I had had a single cigarette some hours previously, she would sniff it the second I was in the house. If my daughter walks in today, having consumed God knows how many vape sticks, I have no idea that she has done so. The same, of course, is true for teachers, who simply will not know from sniffing children—there are probably all sorts of safeguarding rules why they do not go around sniffing children—whether they have been vaping in the girls’ loos. I suspect that the boys’ loos are also a hotbed of it.

This has massive health implications for children. I remember how, at 11 years old, I would not go to the loo all day because the main block loos were so scary. We do not want to go back to that. We need our children to be able to go to the loo safely and with confidence, and part of that is about making sure that the loos are a safe environment and free of vapes. I pay tribute to my constituent Pete Sandhu, who has developed and indeed marketed a vape alarm, but they are still in the region of £300 to £400 per alarm. I gather that they compare well with an American brand, which is about £1,200 per alarm, but our schools simply cannot afford to be installing such equipment to ensure that pupils are safe while going to the loo.

In addition, I want to mention the levels of nicotine in vape sticks and the nicotine hit. I can talk from experience. The stark reality is that someone will get a far more intense nicotine hit from a disposable vape stick than from a cigarette. That is getting children addicted very quickly.

I speak in defence and support of the Minister; he is right to do a great deal more work on this issue, which we need to be evidence-based. As the Chair of the Health and Social Care Committee said, children are very price-sensitive, but I was disappointed to see the issue of price not included in this motion. Clearly, the DHSC needs to have that conversation with the Treasury. We need the pricing to be right so that vaping remains affordable for those of us wanting to quit smoking, but is too expensive for those price-sensitive children to afford.

The places where vapes can be bought, such as hairdressers, beauticians and tanning salons, are inappropriate. We need a robust licensing regime that does not put those products on the ends of supermarket shelves, as I see in my local Morrisons. God bless Waitrose—Leckford, the home of the Waitrose estate, is in my constituency. It is a market leader in taking the right and principled stand. In the nearest Morrisons to my constituency—it is not actually in it—vape sticks are on the promotional end of supermarket shelves. Vape companies will have paid more to be in that prime location.

As Chair of the Women and Equalities Committee, hon. Members will expect me to make some comment at the end of my contribution—I will not drone on for too much longer—about gender. There has long been a real problem with girls still taking up smoking more than their male counterparts. Some of the packaging and design of Elfbars is gendered—there is an awful lot of pink out there. It is important that any sort of consultation bears in mind that there may be a more targeted marketing strategy towards young women than young men. Please could the Minister bear that in mind?

This is such an important debate and I commend the Opposition for having selected it. I am inclined to agree with my hon. Friend the Member for Winchester, but I hope the shadow Minister will take my comments in the spirit in which they are intended. I want the idea to be done better, not just trashed. It is an important step, but there is an awful lot more work to do than just ban advertising. That is too simplistic.