Broadband

Debate between Fiona Mactaggart and Matt Warman

Wednesday 8th March 2017 Westminster Hall

[Matt Warman]

I agree. That is why you would be so angry about the bunch of grapes that I imagined you buying, Mr Owen. We need new guidelines from the Advertising Standards Authority. To be fair to the Government, they are keen on such new guidelines emerging, but we should bear in mind that someone, at some point, thought that 10% of people being able to get the advertised speed was a perfectly decent guideline. We need to move on from that mentality.

[Fiona Mactaggart (Slough) (Lab)]

Will the hon. Gentleman give way?

[Matt Warman]

It is only fair that I do.

[Fiona Mactaggart]

I am grateful. One of my constituents, who does not receive the advertised broadband speed, consulted a telephone engineer, who said that the cable that carries the signal is incapable of carrying the advertised speed. That cable is provided by BT, which knows that it is not capable of carrying the advertised speed. Surely that is fraud.

[Matt Warman]

I agree. That is the second of the two issues that I hope to be able to raise. The first is that I think we can all agree that 10% is not enough, and we should have different rules for the number of people who are able to receive a certain speed. We should also be clear about whether the technology is able to deliver what people are sold. I would like there to be a more accurate way of describing the number of people who are able to receive a service and much tighter and more accurate descriptions of the kind of technology that is used to deliver that service. That comes back to the right hon. Lady’s point.

[Julian Sturdy (York Outer) (Con)]

My hon. Friend is making a powerful argument. On that point, is it not the case that a community may get fibre to the cabinet, but speed is lost when the signal goes on to copper, so there can be different speeds right across a rural community?

--- Later in debate ---

[Matt Warman]

Exactly. A fibre service should be fibre from beginning to end. If it is not, providers should not be ashamed of telling the consumer that it is not. At the moment, part of the fraud being perpetrated on consumers is that not only can just one in 10 sometimes get the service they are paying, for but many of them are signing up for a service that is simply not in the ground full stop. Those are two simple issues that I hope the Advertising Standards Authority, in a process that it has already begun, will be able to resolve relatively swiftly.

There are not many things on which we come to the House asking for simple and attainable solutions that do not cost anyone any money. However, I would submit—not only to you, Mr Owen, but even to the Minister—that we could solve this problem relatively quickly if the ASA is listening, which I hope it is. My two requests are simple. They are that at least half of all consumers should be able to receive the service they are paying for, with 20% either side being able to receive within a certain range of that service, and that a service that is fibre should be fibre from beginning to end.

[Fiona Mactaggart]

May I suggest that the hon. Gentleman’s ambition is too low? I cannot think of anywhere else I buy something and am guaranteed to get only 50% of what I buy—I expect 100%. It seems to me that, from the beginning of the contract, we have been satisfied with less than 100%, and the consequences are that not just rural areas but urban areas such as Slough—big business areas—are not being treated properly.

[Matt Warman]

I am surprised that it has taken 15 minutes for someone to raise that point, but perhaps I should not have taken so many interventions. I agree with the right hon. Lady that the accusation could be made that I am not being ambitious enough. The fact remains that a large number of our constituents will be signing up to part-fibre services. The only practical way to have large-scale advertising of those services is to stick with an “up to” model, and 50% with a range either side is a heck of a lot more stringent than we have had thus far, but it is attainable. I would like the ASA to come back and say, “Actually, we could be tougher, and we think that is perfectly reasonable,” but I suspect the pressure is on it to stay closer to 10% than 50%. I therefore accept the principle of her point, but given that an awful lot of people will still require copper connections in the near future at the very least, we are lumbered with a situation where we have to try to make a nod towards the problems they will face.

I accept that there is a sort of third way of saying, “If you have a full-fibre connection, you can demand that it is within 90% of the advertised speed,” or something like that. It is important that we preserve the sense of such advertising, which can be clear and relatively straightforward. I think it might be too complicated to say, “If you are on a full-fibre connection you are guaranteed to get within 90%, if you on a part-fibre connection you are guaranteed to get within 50%, and if you are on a satellite connection, it will be a rather different ball game altogether.” We have to be pragmatic when we seek to influence the deliberations of the ASA, but, as I said, the Government and many Members are on the same page in seeking to get the guidelines amended. We all acknowledge that the way broadband is currently advertised to consumers is fundamentally broken. If we do not fix it, we risk compromising consumer faith in the service offered. More fundamentally, if we do not force advertisers to be open about when their services are full-fibre, as our constituents deserve, we risk not just bad advertising but the roll-out of broadband in the country being further delayed and even less perfect than it already is.

This debate is not purely about advertising. If we get the rules on advertising right, that will foster the improved roll-out of broadband across the country and greater take-up of services already available to consumers, and that enhanced take-up will result in further money going back into the system and further roll-out of the broadband service. I hope that we can all support my relatively modest—perhaps too modest—proposals, that the Government can support them and that, further, the ASA will listen to them. With that, I will hand over to all my colleagues who have intervened already.