Media Diversity

Jim Shannon Excerpts

Tuesday 11th February 2020 Commons Chamber

[Marsha De Cordova (Battersea) (Lab)]

I am pleased to have secured this important debate. The media is a fundamental part of the way that we see and understand the world. According to Ofcom, 79% of adults get their news information from broadcasters and 40% from newspapers, but, while white adults are using TV, radio and newspapers, people from ethnic minority backgrounds and young people are turning away from them. Instead, they are using the internet, social media and alternative media sources. That is because traditional media sources are failing to represent the society on which they report. Today, I will talk about how there continues to be a systemic lack of race, class, disability, LGBT plus and gender diversity across the media, but particularly in broadcast and newspaper journalism.

Last week, the BBC misidentified me as my hon. Friend the Member for Brent Central (Dawn Butler), Britain’s first black female Minister, while I was making a speech in this House. The error was compounded by the report on the issue in the Evening Standard, which confused a picture of my hon. Friend the Member for Streatham (Bell Ribeiro-Addy) with me. The Evening Standard had used photos from Getty Images which had wrongly captioned me as my hon. Friend the Member for Streatham—you quite literally could not make this up. In the space of a few days, three separate news outlets, Getty Images, the BBC and the Evening Standard, had confused me with another female black MP. This was not the first time: it has happened time and again to me and my other colleagues of colour in Parliament. As journalist Gary Younge put it:

“The message is clear. It really doesn’t matter how prominent, accomplished, integrated, qualified or celebrated non-white people become to a significant number of others, including their peers. They will always just be another black person: interchangeable.”

In the eyes of much of the media, it is impossible for me to have my own identity outside of being a black woman. In that sense, I am invisible to them. This is one of the many incidents that exposes a problem within our media—a problem that exists because the workforce who make up our media, the journalists, producers, commentators, editors and presenters, do not reflect modern British society. Jobs across the sector continue to be inaccessible to those without privilege or resources. Just 7% of the UK is privately educated, and roughly 1% graduate from Oxford and Cambridge, but according to the Sutton Trust, 43% of the top figures in news media are privately educated and 36% went to Oxford. We should never forget that Oxbridge makes more offers to one school, Eton, than to all the children on free school meals. It is almost as though there is a direct pipeline from Eton, Harrow and Westminster to Oxbridge and to the heart of our media.

It simply is not getting any better. Social mobility in the United Kingdom is low and not improving.

[Jim Shannon (Strangford) (DUP)]

I congratulate the hon. Lady, who is a doughty campaigner on many subjects in this House. I wish her well on this one. Does she agree that there should be a natural spread of disability, gender, age, colour, class and creed in the media and the paid rates for this diversity must equate to fitness of purpose for the job and not what sex a presenter or reporter is? The way to do that is better enforcement of pay structures in both the public and private sectors.

[Marsha De Cordova]

I thank the hon. Member for that intervention. He is absolutely right, and I will come on to talk about the pay gaps and problems in those structures.

As I said, things are simply not getting better, and according to the Sutton Trust elite voices continue to dominate our media, as they have since the 1950s. In fact, according to the Government’s own figures, journalists are second only to doctors as the most exclusive profession in Britain, with the majority of journalists coming from middle-class backgrounds.

The lack of working-class representation in our media also means a lack of black, Asian and other minority ethnic group representation. A study by City University and the Sutton Trust shows that 94% of journalists are white and only 0.2% of journalists are black. In a recent report, Ofcom criticised this “woeful” lack of diversity in broadcast television. And I can understand why. There is not a single high-profile British news programme or current affairs series headed by a non-white person. Growing up, I was used to seeing Trevor McDonald and Moira Stuart on my screen. As I grew older I expected to see more people of colour reading the news or providing political commentary, but progress seems to have ground to a halt. The National Council for the Training of Journalists found that the proportion of black broadcast journalists has remained unchanged at 1% since 2002. Figures from Ofcom show that only 10% of those in leadership roles in news and current affairs at the BBC are from a black, Asian or minority ethnic background and that only 7% of ITV and 11% of Sky employees working in journalism are from a black, Asian or minority ethnic background.

There are 8 million black and ethnic minority people in this country and 14 million disabled people, but neither group is given a proper voice in our media. The United Nations convention on the rights of disabled people is clear that all disabled people should have the right to

“effectively and fully participate in…public life on an equal basis with others”,

and that includes the media. The failure to recruit disabled journalists has done little to change that. It is time that we saw blind and partially sighted people like me and disabled people anchoring the news on TV and radio and as political commentators. It is time that we read more columns, op-eds and analysis by wheelchair users. And it is time for all broadcasters to recognise their responsibilities by ensuring that disabled people are recognised in our media.

We cannot forget that diversity in our media means off-screen diversity as well as on-screen diversity. Under a third of TV occupations are held by women, and less than a fifth are from a working-class background. From 2013 to 2016, just 2.2% of British TV episodes were made by ethnic minority directors. That means that entire series of dramas, comedies, sketch shows, reality TV shows, and their story arcs, have been created without any black, Asian or minority ethnic group input. It is time that Ofcom introduced a regulatory mechanism to monitor the make-up of all workforces, on-screen and off-screen. We must not be afraid to say that, like many other areas and sectors of society, our media are a bit pale, a bit male and a bit stale.

I recognise all the important work done by broadcasters and news organisations across the media, but we must ask why there has been so little improvement. Some key factors are making this systemic lack of diversity worse. First, unpaid internships continue to be a key way in which people enter journalism. Recent figures reveal that more than 80% of new entrants to journalism do internships that are unpaid. Working for free is something that can only be done by a select few—that is, by people who live in urban centres and who are supported by their families. An element of the old boys’ club still reigns strong in the media; in some instances, it seems to be a case of not what you know, but who you know. Any Government who are committed to a real living wage and believe that everybody should have an equal chance to work should act to abolish unpaid internships. Secondly, the decimation of local news sources has had a negative impact on aspiring journalists from outside the urban centres, because it has removed the pipeline from local and regional up towards national press and broadcasting.

When the Minister responds, will he tell me whether he agrees that there is a systemic problem with diversity in the media? What are the Government doing to ensure that they fulfil the commitments set out in the industrial strategy, and deliver a media sector that is open to all talented people, irrespective of their race, disability, class or gender? Will he call on all major media corporations to report on all aspects of the diversity of their workforce, including their socioeconomic make-up, and will he legislate to ensure that these organisations publish their pay gap data for gender, disability and ethnicity? Will he introduce a regulatory requirement for organisations to publish the data on their black, Asian and minority ethnic, disability and LGBT workforce from senior executive level to entry level? And will he confirm that the rumours circulating that the Department for Digital, Culture, Media and Sport will be dissolved are not true?

As I come to the end of my speech, I would like to put on record my recognition of the important work done by organisations, such as Channel 4, to increase socioeconomic and regional diversity in their workforces. I commend it for its target to have 12% disabled staff across the organisation by 2023. But we know that there is an unacceptable divide between media and society, as was articulated well by Jon Snow from Channel 4. In the aftermath of the Grenfell Tower tragedy, he lamented the media’s failure to recognise what was happening, saying:

“in an increasingly fractured Britain, we in the media”

have

“little awareness, contact, or connection with those not of the elite.”

A media dominated by the elite means that broadcasters, newspapers and our stories do not reflect the rich diversity of our society. For instance, with so few Muslim journalists—0.2%—it is no coincidence that over a third of newspaper articles “misrepresented or made generalisations” about the Muslim community, according to the Muslim Council of Britain. When disabled staff make up just 5.5% of off-screen staff at major broadcasters, it is no wonder that they are not represented on our TV screens.

Without a diverse workforce made up of every part of our society—without reporters with an understanding of, say, Bristol and Birmingham, and without executives from Oxton as well as Oxbridge—the media will always fail to speak for us all. It is time for real action and time for real change so that our media is by us, for us and about us.

[The Minister for Sport, Media and Creative Industries (Nigel Adams)]

I am delighted to respond to this debate and really grateful to the hon. Member for Battersea (Marsha De Cordova) for securing it. Before I came here this afternoon, my son said to say hello as she is his local MP, so he is delighted that we are having this debate.

[Jim Shannon]

Will the Minister give way?

[Nigel Adams]

Indeed. It is a great surprise to be giving way to the hon. Gentleman.

[Jim Shannon]

Did the Minister’s son vote for the hon. Lady?

[Madam Deputy Speaker (Dame Eleanor Laing)]

Order. I think that is an inadmissible question.