Neon Signage

Jim Shannon Excerpts

Tuesday 6th May 2025 Commons Chamber

[Yasmin Qureshi]

Absolutely, and I will go on to talk about the amount of work and experience that artists need to work with neon.

I recently visited Tony and Catherine at their studio and I was transported to a magical world of amazing colours. I saw the stunning artwork that they have produced and was given a demonstration of how they bend the glass to create their signs, which I managed to do as well. To watch them was truly fascinating, but this proud craft is under threat, not because we no longer appreciate its beauty, but because it is being quietly and insidiously eroded by misleading marketing and unfair competition from mass-produced light-emitting diode imitation products, often deliberately and incorrectly labelled as neon signs. Let me be clear: if it is not made of glass and filled with gas, it is not a neon sign.

[Jim Shannon (Strangford) (DUP)]

The hon. Lady is putting forward an argument for the creative industries, but what the neon sign market has created cannot be ignored. I always do my studies before I come to the Chamber to take part in the Adjournment debate. MarketWatch predicts that the neon sign market will grow by 7.5% annually between 2024 and 2031, making some $3.3 billion by 2031. Is there not a way for the neon sign market and the creative sector to work together to the advantage of all?

[Yasmin Qureshi]

I thank the hon. Gentleman. I will touch on a few more things.

Authentic neon signs are handcrafted from glass tubes that are heated, bent and shaped by hand, then filled with inert gases, like neon or argon. It is a meticulous and time-consuming process requiring years of training, dexterity and experience. There are only 27 full-time neon glass benders left in the United Kingdom, down from hundreds in previous decades. It is a red-listed, endangered craft and, without action, it will be lost.

The problem we face is not just commercial, but cultural: it is about the loss of a craft that is as British as Harris tweed or Sheffield cutlery. In fact, like Harris tweed, we believe that neon signs deserve formal legal protection through a certification mark, a defined British standard or, ideally, the introduction of a neon signs protection Act. This is not an anti-technology argument. LED signage has its place—it is cheaper, mass-produced and useful in many applications—but to allow businesses to market LED signs as “neon” is misleading consumers, harming artisans and erasing our heritage.

Let me illustrate how this is affecting real businesses. Neon Creations has seen a sharp drop in demand because customers are being told by large retailers that £30 LED signs are neon signs. The products may look superficially similar, but they are entirely different in construction, quality and artistry. When customers receive them and discover that they are not authentic, they contact businesses like Neon Creations not to buy but to ask for repairs on something that is not actually neon. Catherine and Tony have faced online harassment and threats of legal action, and have had their comments blocked on social media for merely correcting the record. That is what comes to people when they tell truth to power.

Let us consider the facts. Neon is safe. Despite common misconceptions, neon signs are powered by low amperage and do not get dangerously hot. The gases used—neon and argon—are inert and naturally occurring in our atmosphere. Neon is efficient. A typical neon sign for business use costs around 21p per day to run, barely more than an LED and far less than people assume. Neon is sustainable—unlike plastic-heavy LED products, neon signs are made of glass and are fully recyclable. Perhaps most importantly, neon signs last much longer. They have a lifespan of at least 10 years, outpacing LED alternatives, so why are we allowing this confusion to persist? Why are we allowing misleading labels?

The British Sign and Graphics Association, the Heritage Crafts Association, the Federation of Small Businesses and the Greater Manchester chamber of commerce all support stronger protections for neon craftsmanship. This is not just about one constituency or one business; it is about defending the principle that authenticity matters, and that heritage crafts should be recognised, not undermined by the march of mass production. We must also address the issue of consumer transparency. It should not be acceptable for retailers, large or small, to market a product as neon when it contains no glass, no gas and no craftsmanship. We have rightly challenged fake olive oils and falsely labelled meat; we must apply the same standard in this case.

Harris tweed is protected by law, ensuring that only fabric hand-woven in the Outer Hebrides can bear that name. We propose a similar model for neon signs, which could take the form of a certification mark that can only be applied to genuine glass neon products; a formal British standard for neon signs, developed with input from the British Standards Institution and the BSGA; and maybe a private Member’s Bill, a neon signs protection Act, that would enshrine a legal definition of the term “neon”. These measures would not be burdensome, and they would not create red tape. They would simply be a way of telling the truth in advertising and providing a very important protection to a very small but significant industry.

Let us not forget the cultural value of neon. It is signage, but it is also art; it evokes memories of cinemas, diners, music venues and city skylines. It is a symbol of expression and identity, and to lose it would be to dim the vibrant glow of Britain’s creative past. Neon Creations and other similar businesses are trying to pass on their skills to the next generation, but they cannot, because there is not enough work to justify training new glass benders. As of now, there are no full-time neon trainees in the whole of the United Kingdom. If we do not act, the pipeline of skills will close forever. That is why I am in the Chamber today to advocate for that pipeline and the small businesses that refuse to give up on this craft.

I have written to the Secretary of State, urging the Government to support clear definitions and protections for neon signs. I know that the all-party parliamentary group for craft is supportive of that campaign and is looking into the next steps, but more needs to be done. Will we stand by and watch the lights go out on one of Britain’s most unique and visually iconic crafts, or will we act to ensure that when someone buys a neon sign in this country, they are buying the real thing? This campaign is not just about glowing tubes of gas; it is about truth, heritage and the people behind the glass—people such as Tony and Catherine Spink in Bolton. They are people whose livelihoods depend on honesty in our markets and fairness in our laws. Let us give them that protection. Let us light the way for the future of British neon, and let us ensure that the word “neon” once again stands for authenticity, artistry and excellence.