Place-based Employment Support Programmes

Jim Shannon Excerpts

Tuesday 10th February 2026 Westminster Hall

[Leigh Ingham (Stafford) (Lab)]

It is a pleasure to serve under your chairship, Dr Murrison, and I thank my hon. Friend the Member for Southport (Patrick Hurley) for bringing forward what I consider to be a truly vital discussion. Colleagues will not be surprised to hear me talk about towns today—I am the proud product of one, and I proudly represent two towns, Stafford and Eccleshall. It is important to be in this Chamber today discussing them, because I want to use this debate to make a simple but important point about place.

Far too often, towns such as Stafford are described in relation to somewhere else. We are labelled a commuter town because we have excellent rail connections—and we do: a person can get to London, Birmingham or Manchester really quickly from Stafford, but Stafford should not be defined by its neighbouring cities, and a child growing up in Stafford should not be told, “Just go to a city to access better employment opportunities.” If our policy only sees us as part of someone else’s labour market, it will misunderstand us and the brilliant talent that we have in my constituency.

Our young people deserve to build happy, successful lives in the town they call home, and there is so much potential for that. We are home to GE Vernova, whose Stafford site produces the only high-voltage direct current transformers manufactured in this country, which are absolutely key to our national energy security. We have Bostik’s UK headquarters, where world-leading adhesives are made. We have Arco Professional Safety Services keeping those working in risky roles safe, including on Big Ben—or the Elizabeth Tower, I should say—and we have so many wonderful small and medium enterprises. We are supported by Stafford college, widely acknowledged to be the best college in the country, with back-to-back outstanding Ofsted ratings, which works closely with local employers to build the technical and vocational skills that our industries require.

Stafford is a county town where people are proud to live, but people feel its potential is not yet being fulfilled. Research from the University of Southampton shows that that is a pattern repeated across the country, and a pattern that we must address as a Government. We must provide the tools for every community to ensure that their town flourishes. Let us be frank: there is no one-size-fits-all approach to this. When we talk about designing employment programmes around place, we are talking about a massive opportunity for promoting our towns, and building secure jobs and futures for residents that cater to our national diversity.

The economy of places including Stafford should not be trickle-down cities. We must recognise the strengths of towns such as Stafford, particularly in manufacturing and energy infrastructure. We must directly align skills provision with local employer demand, rather than assume that opportunity sits elsewhere. It is also time that we stop telling our talented young people to move away to London or Manchester, and start recognising the potential that our towns have as economic engines in their own right.

[Jim Shannon (Strangford) (DUP)]

I commend the hon. Lady. In Northern Ireland, we are doing a collaborative, localised model through the Ards community network. We have done there what the hon. Lady is referring to in Stafford: identifying job opportunities. HGV training is one—it costs about £3,500 to do that—and there is also security training. The local Ards community network, the Government in the Northern Ireland Assembly and others have come together to ensure that those job opportunities are available for people in my constituency. Many of those people are now driving HGV lorries, and lots of them are in security jobs and training. That inspires people from deprived areas, and I think that is what she was talking about in Stafford.

[Leigh Ingham]

I completely agree with the hon. Member. Recognising the talent that we have in our towns, and making sure that all our Government programmes are working to support that, is integral. I welcome the Government’s investment in growth and opportunity, and we are seeing a revised investment in towns. Pride in Place and town of culture are really good examples; those are not necessarily employment programmes, but they lay the foundations of our commitment to regeneration across the country. The upcoming high street strategy also has a lot of potential to help with that investment.

Although investment into UK cities is undoubtedly important, it is vital to remember that most of our population live in towns, and many of those people are feeling left behind, frustrated by the decline on their high streets under the Conservative Government and sceptical that politicians in Westminster understand them or the places that they call home. This is a chance to show that we do, and that is exactly what Labour Governments do better than anyone else. Time and again, we see that working with communities and using their local knowledge and experience is how we can best regenerate our areas.

I ask the Minister what conversations she is having with colleagues to ensure that towns have a voice in designing their local employment strategies, and what steps the Government are taking to ensure that young people who grow up in towns including Stafford can secure well paid jobs in the towns they call home. Towns such as Stafford are central to our Government’s plan for growth, and I welcome employment programmes that recognise that reality.