Free-to-air Broadcasting: Cricket Participation

Julie Minns Excerpts

Tuesday 9th September 2025 Westminster Hall

[Ms Julie Minns (Carlisle) (Lab)]

It is a privilege to serve under your chairship, Ms McVey. I start by placing on record my membership of the all-party parliamentary group for cricket. I congratulate the hon. Member for Cheltenham (Max Wilkinson) on bringing this important debate. Although I share his love of the long-form game as by far superior, I disagree slightly on the Hundred, which I recognise has introduced an impossibly packed schedule. When I can find time to attend a Hundred match, I am struck by how accessible to families—girls as well as boys—that format has made cricket. That is a big difference I have noticed in the crowds that turn up to watch the Hundred.

I add my support to the remarks by my hon. Friend the Member for Stockport (Navendu Mishra) about the importance of widening access to young people and lower-income families. Sadly, we are long past the days of finding our most talented fast bowlers by sending the coach down the pit. As much as we would celebrate the achievements of Harold Larwood, those days have sadly gone. We need to find a way to bring more young people from diverse backgrounds into this wonderful game.

I have a confession: I do not play, nor have I ever played, cricket. I did not benefit from growing up in a first-class county or a family of cricket enthusiasts. My love of the game came entirely from being able to watch it on free-to-air broadcasting. From Richie Benaud’s dulcet tones, gently breaking over the fading chords of “Soul Limbo”, to lazy Sunday afternoons spent watching the John Player league on BBC2, televised cricket lit a lifelong love of a game with silly fielding positions and glorious cover drives.

When cricket is accessible, without the barrier of subscription fees, it becomes more than a sport; it becomes a shared experience. In the 2019 cricket world cup final, free-to-air broadcasting drew millions of viewers and, I believe, inspired the next generation of Nat Sciver-Brunts and Harry Brooks and, to echo the point, those from more diverse and lower-income backgrounds, I hope.

Free-to-air coverage also helps grassroots clubs, such as Lanercost, Carlisle, Rockcliffe, Scotby and Wetheral in my constituency of Carlisle and north Cumbria, not necessarily a county associated with heady summer days spent watching cricket. That club cricket creates the important pipeline of talent and passion that sustains cricket at every single level. In short, free-to-air broadcasting grows the game of cricket, widens access, sparks dreams and strengthens participation.

[Charlie Dewhirst]

Does the hon. Member agree that it is now 20 years since the last televised Test series—the greatest Test series of all time—and that since then participation has gradually declined? Is that not clearly an indication that fewer people are being exposed to the joys of this fantastic game?

[Ms Minns]

I certainly agree with the hon. Member. It cannot be denied that participation shrank in that period. We also have to look at how accessible our schools are in making cricket available to our young people. Lastly, I invite all hon. Members to join me in placing on record our very best wishes to the England women for next month’s ODI World Cup.