BBC: Diversity Debate

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BBC: Diversity

Kirsten Oswald Excerpts
Thursday 14th April 2016

(8 years ago)

Commons Chamber
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Kirsten Oswald Portrait Kirsten Oswald (East Renfrewshire) (SNP)
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I will start by commenting on why the view of the BBC from this particular corner of London might be, as my hon. Friend the Member for Na h-Eileanan an Iar (Mr MacNeil) said, quite different from the view from other parts of the UK. The clock and bell that form part of this parliamentary complex are among the most iconic symbols used by the BBC, and they can be read as symbolic of two significant characteristics of the BBC. The first is its close identification with London, from Alexandra Palace to Broadcasting House and Television Centre. They were not just bases for commissioning, recording and broadcasting programmes; they also often contributed to the identity of some programmes.

The period from the 1930s to the arrival of ITV in the 1950s was clearly a halcyon era for the BBC. At the time it genuinely provided part of the glue for the fabric of the UK, as people across the diverse nations and regions listened to and watched the same programmes. Despite the increase in self-directed programming, the majority of us still consume broadcasting live. What makes it to the schedule, at what time, and who appears on screen or behind the microphone help set the cultural context for people right across the UK. The views and values that determine the content of entertainment, news and current affairs programmes have an impact on listeners’ and viewers’ perception of society around them.

Looking backwards, despite having had a Scot, John Reith, as its chief for the first 16 years of its existence, the BBC, particularly in respect of television, has been undeniably dominated by London. After leaving the BBC, Reith was briefly a member of this House before being transferred along the corridor to another place. He spoke seldom in his time there, but he briefly intervened on the subject of broadcasting, making a telling comment about the BBC:

“To-day…British broadcasting commands the respect and admiration of the whole world; an institution of which England—yes, and Scotland and Wales and Northern Ireland—can be proud”.—[Official Report, House of Lords, 22 May 1952; Vol. 176, c. 1297.]

That is an interesting formulation for someone from Stonehaven who was so closely associated with the corporation. Tacking the other nations of the UK on as an afterthought is not an unreasonable illustration of how the BBC works. That has certainly been the case when it comes to dividing up the budget.

The second issue that is flagged up by the use of these symbols is the BBC’s links to the centre of political power in the UK. Throughout the 20th century, to become a BBC governor, it seemed obligatory to be a Member of, or to secure elevation to, their lordships’ House. Of the 65 people who served as BBC governors, more than 50 were Members of the House of Lords when they were appointed or became Members after their appointment. I found only one governor who was known to have refused an honour when it was offered. Nine of the 65 governors were born into the aristocracy or into well established political families, and 90% of governors had a degree, more than half from Oxbridge. My point is that those who directed BBC strategy for much of its life made no effort to make it look like us, in all our diversity.

My constituency is one of the most diverse in Scotland, and we are the richer for that. My children are proud to have both Scottish and Indian heritage. Our society is made up of people with different backgrounds, different lives and different perspectives, and our public broadcasting system should, surely, reflect and portray us all accurately and without stereotype. We need producers, writers, technicians and artists from all sorts of different backgrounds, with different genders, races, sexual orientations, disabilities and religions. We need that as a matter of course, not as an add-on. However, the BBC seems to find it difficult to accept that there are disparate voices that are entitled to be heard, and that those people are entitled to see their lives and experiences reflected by the broadcaster that they help to fund.

None of that is to suggest that the technical or artistic quality of what the BBC produces is not high. In very many instances, it quite clearly is. Because the BBC is free from many of the commercial pressures that bear down on private media companies, we should, surely, expect it to make the investment that is needed to build relationships with its audiences. If it had done so effectively, we might not be having this debate.

The BBC seems to find it difficult to get its position right when it tries to address the drain that it places on Scotland’s licence fees to sustain its London operation. I have to say to Tony Hall that the BBC’s approach to meeting Scotland’s expenditure quota is just not good enough. Rebadging an established programme such as “Question Time” as a Glasgow production is not an adequate response. “Question Time” is produced by a Welsh company that moves around the UK every week. The show was recently broadcast from somewhere that was labelled as Dundee; as someone who is originally from Dundee, it seemed to me to be closer to Brigadoon. That short-term fix is no substitute for grown-up commissioning, located in Scotland and with a budget that recognises the scale of Scotland’s licence fee contribution.

There are so many great productions coming from Scotland that would make for fantastic television. I would have liked to see the award-winning play “Black Watch” adapted for the screen. That play had former service personnel in America on their feet at its portrayal of the reality of the war in Iraq. If the play had been adapted, perhaps some of the creative Scots who had to move to London to break into media might have found it possible to stay.

It is long past time that Auntie BBC in London let go of her purse strings. Continued resistance to the demands of large sections of the audience, whether they be in the nations, the regions or in sections of the black, minority ethnic and other communities, will diminish support for licence fee-funded public service broadcasting. Of course, that might serve the purposes of some Members of this House and their friends in the private sector. Continued stalling by the BBC will certainly fuel demands from Scotland for control of broadcasting to pass to Holyrood. For my part and that of my hon. Friends, we would certainly be happy for that to happen.

These sentiments are not just mine; they are also reflected in the fact that Scots rate the BBC less positively than other parts of the UK. I was interested to hear of a debate in Edinburgh last night on the future of public sector broadcasting, and to hear David Puttnam’s endorsement of the view that what we have at present is too London-centric. He is right to identify the need to address how Scotland connects to the new governance structures being put in place as part of charter renewal. John McCormick, a former controller of BBC Scotland, made the telling point that the BBC has yet to catch up with devolution: it has the same structure now as it did before the Scottish Parliament reconvened in 1999. I look forward to seeing how that issue is addressed in the Puttnam report. It is clear that the disconnect extends to many within the BBC. When grand schemes are announced and then are not delivered, people’s motivation drops. Lenny Henry identified 29 diversity initiatives over 15 years, which is clearly a problem. I look forward to hearing him report on the result of his work into that.

As someone with a background in managing change and having responsibility for making sure diversity was taken seriously as an issue, embedded and made core to the business, I was keen to look for evidence that diversity is taken seriously by those in charge of the BBC. An essential requirement of such a change is commitment from those at the top not just to use fine words, but to walk the walk. Unless that happens, change will not be effected.

As Members will be aware, after a very long transition period, the BBC has moved away from having governors to having a board of trustees. I was pleased that the trustees are a more diverse group than their predecessors, but there is still an overreliance on certain key sectors. This time, the key sector is not politics, but financial services. However, I pay tribute to trustee Sonita Alleyne, who came closest to pursuing equalities as one of her personal objectives when she declared she was

“passionate about ensuring that all audiences are served by the BBC and see their lives reflected in the programmes they watch and listen to.”

I wish her every success.

The BBC workforce diversity monitoring page is still advertising system changes due to take place in 2013 and referencing 2012 figures, so we must ask how anyone inside the BBC—never mind us outside it—is supposed to know what is going on. That rather stale attitude is reflected in other ways, such as how the BBC deals with audience selection. I have seen a form in which it asks prospective audience members whether they “suffered” from a disability. I know that words are just words, but such an attitude to disability is most unhelpful and not what we expect from our public service broadcaster. Interestingly, the TV workforce are considerably less likely than the working population to declare themselves as having a disability.

I will finish by touching on the issue of gender equality at the BBC. As with many large organisations, the BBC demonstrates a failure to attract, nurture and develop female talent. The corporation shows an all too common step down in the proportion of women among the higher grades of staff. With it now on its 18th director general, every one of them male, it is worth asking what a woman has to do to get appointed to the top job. If those at the BBC get cold feet at the prospect of appointing a woman to such a job, I have two words for them—Stella Rimington. If the boys who wanted to be Bond can stand having a woman in charge, I am sure the BBC can cope. If the BBC can take the risk of putting someone in the top job who does not fit the mould, that may be the biggest signal the corporation can send that the change it needs is under way. I pass that challenge to the BBC and the Equality and Human Rights Commission for them to address before the next vacancy is upon us.