Asked by: Mhairi Black (Scottish National Party - Paisley and Renfrewshire South)
Question to the Scotland Office:
To ask the Secretary of State for Scotland, how much (a) his Department, (b) the Union Unit, and (c) the Union Taskforce spent on advertising in each financial year since 2010-11; and how much is budgeted for that purpose for each of those groups for 2021-22.
Answered by Lord Jack of Courance
The Office keeps financial information for seven financial years, so available information only extends to 2013-14.
The Office’s annual expenditure on all advertising, including paid-for promotion on digital platforms including social media promotion, and paid-for listings in search results was as follows:
Financial Year | Social Media Promotion | Paid-for listings in search results | Total expenditure on advertising |
2013-2014 | Nil | Nil | Nil |
2014-2015 | Nil | Nil | Nil |
2015-2016 | £371 | Nil | £371 |
2016-2017 | £15,956 | Nil | £15,956 |
2017-2018 | £22,829 | £1,647 | £24,476 |
2018-2019 | £46,217 | £11,829 | £58,046 |
2019-2020 | £36,704 | Nil | £36,704 |
The Office does not hold information on budget allocations for 2021/22 at this time.
The Office does not hold figures for the Union Unit or Union Taskforce.
Asked by: Mhairi Black (Scottish National Party - Paisley and Renfrewshire South)
Question to the Scotland Office:
To ask the Secretary of State for Scotland, how much (a) his Department, (b) the Union Unit, and (c) the Union Taskforce spent on paid-for social media advertising and promotion in each financial year since 2010-11; and how much is budgeted for that purpose for each of those groups for 2021-22.
Answered by Lord Jack of Courance
The Office keeps financial information for seven financial years, so available information only extends to 2013-14.
The Office’s annual expenditure on all advertising, including paid-for promotion on digital platforms including social media promotion, and paid-for listings in search results was as follows:
Financial Year | Social Media Promotion | Paid-for listings in search results | Total expenditure on advertising |
2013-2014 | Nil | Nil | Nil |
2014-2015 | Nil | Nil | Nil |
2015-2016 | £371 | Nil | £371 |
2016-2017 | £15,956 | Nil | £15,956 |
2017-2018 | £22,829 | £1,647 | £24,476 |
2018-2019 | £46,217 | £11,829 | £58,046 |
2019-2020 | £36,704 | Nil | £36,704 |
The Office does not hold information on budget allocations for 2021/22 at this time.
The Office does not hold figures for the Union Unit or Union Taskforce.
Asked by: Mhairi Black (Scottish National Party - Paisley and Renfrewshire South)
Question to the Scotland Office:
To ask the Secretary of State for Scotland, how much (a) his Department, (b) the Union Unit, and (c) the Union Taskforce spent on paid-for listing in search results in each financial year since 2010-11; and how much is budgeted for that purpose for each of those groups for 2021-22.
Answered by Lord Jack of Courance
The Office keeps financial information for seven financial years, so available information only extends to 2013-14.
The Office’s annual expenditure on all advertising, including paid-for promotion on digital platforms including social media promotion, and paid-for listings in search results was as follows:
Financial Year | Social Media Promotion | Paid-for listings in search results | Total expenditure on advertising |
2013-2014 | Nil | Nil | Nil |
2014-2015 | Nil | Nil | Nil |
2015-2016 | £371 | Nil | £371 |
2016-2017 | £15,956 | Nil | £15,956 |
2017-2018 | £22,829 | £1,647 | £24,476 |
2018-2019 | £46,217 | £11,829 | £58,046 |
2019-2020 | £36,704 | Nil | £36,704 |
The Office does not hold information on budget allocations for 2021/22 at this time.
The Office does not hold figures for the Union Unit or Union Taskforce.
Asked by: Mhairi Black (Scottish National Party - Paisley and Renfrewshire South)
Question to the Scotland Office:
To ask the Secretary of State for Scotland, how many and what proportion of people employed in his Department in each financial year since 2008-09 were press and communications employees.
Answered by Lord Jack of Courance
The total number of staff working at the Office is recorded in the Annual Report and Accounts, which are available online at www.gov.uk/scotland.
The Office is resourced to deliver all of the communications functions and activities expected and required of a government department in its own right and on behalf of the UK Government in Scotland.
Along with media handling, the operating model requires communications divisions to deliver the following functions: campaigns and marketing, digital communications, internal communications, strategic communications, stakeholder engagement and external affairs - including ministerial visits, events, committee meetings, and activities.
The Office does not hold staff records for team-level staffing prior to 2009/10.
The number of staff working at the Office to deliver communications functions, including visits and events, on 31 March in each financial year since 2009/10 is as follows:
Financial Year | Office communications staff |
2009-2010 | 6 |
2010-2011 | 8 |
2011-2012 | 6 |
2012-2013 | 8 |
2013-2014 | 8 |
2014-2015 | 9 |
2015-2016 | 11 |
2016-2017 | 15 |
2017-2018 | 14 |
2018-2019 | 15 |
2019-2020 | 17 |
Asked by: Mhairi Black (Scottish National Party - Paisley and Renfrewshire South)
Question to the Scotland Office:
To ask the Secretary of State for Scotland, how many and what proportion of people employed in the Union Unit or Union Taskforce in each financial year since 2018-19 were press and communications employees.
Answered by Lord Jack of Courance
The Office does not hold figures for the Union Unit or Union Taskforce.
Asked by: Mhairi Black (Scottish National Party - Paisley and Renfrewshire South)
Question to the Scotland Office:
To ask the Secretary of State for Scotland, if he will publish copies of audience targeting information used by his Department for (a) advertising, (b) campaign and (c) promotional purposes in the last 12 months.
Answered by Lord Jack of Courance
The audience targeting information used by the Office over the last 12 months is as follows: