Tax-free Shopping for International Visitors

Debate between Nickie Aiken and Geoffrey Clifton-Brown

Thursday 7th September 2023 Westminster Hall

[Sir Geoffrey Clifton-Brown (The Cotswolds) (Con)]

I beg to move,

That this House has considered tax-free shopping for international visitors.

I thank you, Dr Huq, and Mr Speaker very much for granting me this opportunity to bring before the House the important subject of tax-free shopping—both VAT reclaim and duty-free shopping—for international visitors to this country. I also thank my hon. Friend the Minister, to whom I am grateful for turning up on this hot afternoon when I am sure she would much rather be doing something else. I am delighted to have the support of colleagues from throughout the country on this campaign. Of course, this issue affects not only London—it affects London greatly—but cities and tourist hubs across the UK, shopping destinations, cultural venues and the major regional airports.

This is an important debate on an issue I have campaigned on for the past few years following the Government’s decision to end tax-free shopping for international visitors when we left the EU. We are now the only major European country that does not have tax-free shopping, and the British economy is missing out as a result. In fact, the United Nations World Tourism Organisation barometer shows that Britain’s post-pandemic recovery in visitor numbers is the worst of all major European countries.

It is important at the start of the debate to respond to the idea that such a scheme would not benefit the British people. A study by Oxford Economics showed that restoring tax-free shopping would directly create a staggering 78,000 new jobs up and down the UK, possibly add as much as £4.1 billion to UK GDP, and result in—we believe—a net positive £350 million each year for His Majesty’s Treasury. In my speech, I will go into more detail and examine what the data suggests on the opportunities for economic growth from reintroducing tax-free shopping and VAT reclaim for foreign visitors.

Before we review the figures, I make it clear that my sole ask today of my hon. Friend, which I have to say would be almost cost-free, is for the Treasury to commission an independent assessment through the Office for Budget Responsibility or a respected audit firm—so that the Treasury believes it when it gets the results—of the full economic effect of tax-free shopping on the UK figures and all the figures that are available.

I believe the Government’s current position is based on inaccurate and incomplete Treasury figures that say that the cost of tax-free shopping would be £2 billion a year in refunded VAT. To highlight briefly how inaccurate those figures are, that calculation was reached by overestimating VAT refunds to UK shoppers by £600 million and excluding any tax revenue from increased spending by extra tourists. I therefore urge the Government to reconsider their objections to tax-free shopping which, as I say, I believe are based on inaccurate figures. We need an independent review to consider the topic so that we do not miss out on what could be a hugely positive and almost instantaneous win for the UK economy.

On 31 December 2020, the UK ended its tax-free shopping schemes for non-EU visitors and did not extend the schemes to EU visitors after the UK left the EU. The Government’s reasoning for that decision was the estimated cost of extending tax-free shopping to EU residents. Incidentally, all EU countries refund VAT on goods purchased by non-EU visitors—those visitors get the VAT refunded on purchases on the high streets and at duty-free shops in airports. Critically, Britain is therefore now 20% more expensive for shopping than any EU destination.

As we know, the entire economy was badly hit by the covid-19 pandemic and the wide shutdown of society during lockdown. Some of our hardest-hit industries were the tourism, culture and leisure, and hospitality sectors, which, owing to the very nature of their businesses, were unable to adapt easily to the hard lockdown rules, the impact of international restrictions, and reduced travel and tourism.

Now, thankfully, the pandemic is over. We have seen tourists return to the UK to enjoy the cultural sites in London, travel to our other great cities across our great country, and visit our picturesque towns and villages—including tens of thousands of visitors, I am glad to say, to my constituency of the Cotswolds. Sadly, however, our tourist industry recovery has not been as strong as that of some of our European neighbours.

All the real trading data from 2022, as international travel resumed, consistently undermines the Treasury’s forecast, which is that tax-free shopping would have little impact on visitor numbers and spending. The actual data on visitor numbers from 2022 and early 2023 show that ending tax-free shopping has had a significant negative impact on the behaviour of international travellers. Many choose to visit the UK, but unfortunately the really high spenders travel to Europe, because it is 20% cheaper to do their luxury goods shopping there.

For example, in 2022, spending by US visitors to the UK was back to pre-2019 pandemic levels, but in France, Spain and Italy it was double. In quarter 1 of 2023, US visitor spending was still just at 2019 levels in the UK, but in France and Spain it was around three times as much as 2019. Unfortunately, the differential is widening. Similarly, spending by Gulf Co-operation Council visitors to the UK in 2022 was around 65% of 2019 levels, whereas in Italy and Spain it was one and a half times the 2019 levels and in France it was double.

Brexit was an opportunity to create change in our economy that truly benefits the UK—creating new opportunities for growth for our innovative and internationally renowned retail, tourism and hospitality sectors. Instead, the EU is enjoying a Brexit bonus at Britain’s expense. Unfortunately, we have a double whammy: British shoppers joining other international visitors to shop tax-free in the EU, not in the UK, but not the same level of increased spending here as in other European countries. British shoppers now spend £1 billion on shopping tax-free in the EU, not here. If tax-free shopping was reinstated, Britain would be the only major European economy where 447 million EU residents could shop tax-free, which would create a huge new tourist market. Britain is missing out on a £1 billion Brexit bonus—a real opportunity for Brexit growth.

HMT did not forecast that that many visitors would be diverted completely from visiting the UK in favour of EU destinations. At the Government’s request, many businesses submitted actual evidence to HMT, in confidence, on the impact of ending tax-free shopping. The submissions show without a doubt that British businesses have suffered hundreds of millions of pounds in lost sales since 2022, and they see it getting worse, as more and more international travellers realise that they cannot shop tax-free in Britain.

In June 2023, the business improvement district for London’s west end, the New West End Company, which my hon. Friend the Member for Cities of London and Westminster (Nickie Aiken) knows well, surveyed its member businesses. More than half—54%—said that they were reviewing their long-term capital investment programmes to take account of the fall in the relative performance of their west end stores compared with their stores in continental Europe. More than one fifth—22%—are considering closing their London stores and relocating to mainland Europe. That is an example of how the UK is losing out.

HM Treasury forecasts that allowing 415 million EU residents to shop tax-free in Britain would generate only 50,000 additional trips annually—0.2% of the 24 million EU visitors in 2019. By the same logic, 66 million British residents now being able to shop tax-free in the EU would generate only an additional 9,000 trips. That is simply not credible. The reality is that in 2022 around 48,000 British people claimed VAT refunds in the EU, worth more than half a billion pounds. In 2023, that figure has more than doubled. We estimate that more than 1 million British residents will spend more than £1 billion on tax-free shopping in the EU, but not in the UK. That is one more proof that the Treasury has out-of-date forecasts.

On 3 August, along with my right hon. Friend the Member for Ashford (Damian Green), I co-signed a letter to the Chancellor highlighting the most recent forecasting report from leading economics consultancy Cebr, the Centre for Economics and Business Research. Its figures were built on an earlier study by Oxford Economics. The two reports were staggering. Cebr forecast additional visitor numbers of between 1.6 million and 1.7 million into this country if the measures were reinstalled, and increased spending of £1.7 billion to £2.8 billion. They each forecast that the GDP of the UK could increase by between £4.1 billion and £9.1 billion annually.

I note that the Treasury forecast is just an extra 50,000 visitors. The slight difference between the data of the Oxford Economics and Cebr forecasts is due to timing, with the former’s report released in October 2022 and the latter’s published in July 2023. However, we now have real consumer behaviour and spending data. By contrast with the up-to-date findings from Cebr, the Treasury’s own figures, on which the Government are making their decisions, come from 2020 estimates. I say to the Minister that the data is quite out of date and so low that it considerably reduces the estimate for visitor numbers and spend.

The Minister recently wrote to me saying that the Government were concerned that the findings of the Oxford Economics study did not match those of the OBR, particularly on the expected number of visitors as a result of introducing tax-free shopping. As I just said, the Oxford Economics forecast is an extra 1.6 million visitors, whereas the OBR forecast is 50,000. However, the Oxford Economics forecasts are being proved right by the real data from businesses that is now coming in, and the OBR figure is being proved significantly wrong.

All the data coming in clearly shows that the reason why the Treasury does not recognise the figure from Oxford Economics is not because the Oxford Economics forecast is wrong but because the OBR forecast is out of date. The Government are understandably acting on figures from the Treasury that they deem to be reliable. To assess the figures and bring some finality to the debate, I wrote to the OBR in May asking whether it could examine the costings and benefits related to tax-free shopping, both for VAT reclaim and duty-free shopping. Unfortunately, I am yet to receive a full response.

Chinese travellers are the biggest spenders of all, and in the last year Chinese visitors spent $258 billion—almost twice as much as visitors from the USA, who are the second biggest spenders at $135 billion—and they have the biggest potential for growth in the UK. Shopping is their No. 1 priority. Ending tax-free shopping in Britain is closing the door on the most important market for the international visitor economy. From 2009 to 2019, I was heavily involved in growing the number of Chinese visitors to the UK from 130,000 to 800,000, which is almost as many as France has. It was largely due to that increase in high-spending Chinese visitors that overall international spending pre-pandemic increased by 60%, from £17.6 billion to £26.4 billion.

The figures are significant. In 2019, some 800,000 Chinese visitors made up 5% of the 16 million non-EU visitors to the UK, but accounted for a staggering 32% of all tax-free shopping in the UK, spending around £1 billion. Of course, the Chinese were not travelling in 2022 because they were still locked down, but a survey of Chinese who had previously shopped in Europe showed that Britain had dropped from the second favourite European destination in 2019, just below France, to the least popular of all major European countries. In 2022, 75% visited France but only a tiny 42% visited the UK.

The Minister has quite rightly been asking for real evidence on the ground; I will give it to her now. Evidence from Heathrow airport shows that Chinese visitor numbers in July 2023 were at 88% of their 2019 levels, but spending in the shops at Heathrow was at just 33%. The Chinese are coming to the UK, but they are not spending money without the option of VAT reclaim.

There is a common perception that tax-free shopping affects only Oxford Street, Bond Street and the west end; however, this issue affects the whole United Kingdom. That is why the campaign has such wide and growing support, not just from colleagues throughout the country in this House but from major airports, hoteliers, cultural institutions and companies. The amounts spent outside London are significant for local economies—for example, Edinburgh, Manchester, Liverpool, Glasgow and Leeds together accounted for £225 million of tax-free sales in 2019.

The direct impact of all this is on retail sales, but there is also a wider impact on hospitality, culture, leisure and manufacturing. Here is another real example: in its annual report, the Dorchester hotel group reported that its Paris hotel was overperforming and its London one was underperforming as a direct result of the end of tax-free shopping. The Royal Opera House, Shakespeare’s Globe, west end theatres and Rank casinos have all publicly criticised the ending of tax-free shopping.

International travellers buy more goods from brands in the countries they are visiting, so British brands such as Mulberry, Burberry and Church’s shoes suffer the most. Mulberry has already had to close its flagship Bond Street store, which it blames solely on the end of tax-free shopping. Just imagine that: Mulberry, after all those years on Bond Street, is having to close. That has an impact on its London stores but also on the manufacturing plants and jobs throughout the UK that depend on the shops that are closing. Burberry manufactures in the north-east, Mulberry manufactures in the south-west and Church’s shoes manufactures in the east midlands, so support from across the country has been submitted in this campaign, demonstrating the real impact of the removal of tax-free shopping.

Just a few case studies include National Museums Scotland’s shop, Essential Edinburgh, Edinburgh Tourism Action Group, Birmingham Chamber of Commerce, Marketing Manchester, North West Business Leadership Team and businesses including Johnstons of Elgin, Church & Co, Boodles and Samsonite. The estimated loss of revenue and jobs will affect regional airports as well as manufacturing in factories in Blyth, Yorkshire and Somerset and high-value shopping areas such as Edinburgh, Dundee, London, Manchester and Leeds.

My hon. Friend the Financial Secretary kindly responded to my letter to the Chancellor yesterday to say that the Government are accepting evidence—I welcome that openness and thank her for that—to inform their policymaking on this issue and ensure that the Treasury has the latest data on the impact of the removal of the VAT retail export scheme. I hope that she and other colleagues will find that this debate adds to the compelling case for tax-free shopping for international visitors.

With all the real-world data emerging by the day showing that HMT’s forecasts are out of data, we urgently need the independent assessment that I referred to earlier on the full impact of tax-free shopping on the UK economy and its tax revenues. I say this to my hon. Friend the Minister: if an independent assessment shows that the full tax impact is either neutral or net positive, the Government must move quickly to restore tax-free shopping before more damage is done to the UK economy. If such a study proves that the Treasury’s figures of £2 billion costs are correct, I will happily accept that and go away and not be a nuisance to her.

[Nickie Aiken (Cities of London and Westminster) (Con)]

International visitors pay VAT when they stay in hotels, eat in restaurants, drink in bars and go to the theatre, so the independent review must look not just at retail but at the possible VAT revenue that the Treasury would receive if there were more international visitors coming here to shop.

[Sir Geoffrey Clifton-Brown]

My hon. Friend makes a really good point. This is what the Treasury figures do not cover at the moment. It is not just the VAT reclaimed; it is the VAT paid on all the other items, such as meals in hotels. And it is not just VAT: it is corporation tax, air passenger duty and a range of other duties that will be brought into the Treasury. That is where the figure of £350 million—our estimate—comes from, so my hon. Friend makes a really important point.

You will be glad to know I am coming to a conclusion, Dr Huq. The Treasury’s figures are based on the wrong methodology that does not consider in full the major upside for the country. I make an urgent plea today to the Financial Secretary. It is time that the OBR or another audit firm did a proper investigation into all the figures, as my hon. Friend the Member for Cities of London and Westminster said, instead of sticking to the figures that were produced for it in 2020. If it proves that the Treasury figures are correct, so be it. But if, as so many experts and businesses believe, there is considerable economic gain from introducing tax-free shopping, it would be an utter tragedy not to do so. Let us consider the real opportunity for growth and invigorate our economy by introducing tax-free shopping for tourists who come to this country.