Electoral Participation (Media)

Patrick Grady Excerpts

Wednesday 27th April 2016 Westminster Hall

[Owen Thompson (Midlothian) (SNP)]

I beg to move,

That this House has considered the role of the media in encouraging electoral participation.

Today’s debate is very timely. With the EU referendum only a few weeks away and elections to the Scottish Parliament, Welsh Assembly and Northern Ireland Assembly and local elections in some parts of the UK only one week away, this issue really has become a focus.

I will give my opinion on how the media can and should be involved in electoral participation—an interest of mine that developed through the Scottish independence referendum, when the media had so much impact. That became an influence on my work as an MP, and now as co-chair of the all-party group on democratic participation. I intend to talk today about matters such as electoral turnout and how it can vary between groups in society; the role the media had in the Scottish independence referendum and the subsequent impact on voter turnout; changes in demand and how the media need to reflect those; what support politicians can give to an evolving audience; and how media of all platforms have a responsibility to their audiences.

With the general election almost a year ago, when we saw an overall increase in electoral turnout, now seems the right time to pause and reflect on the many different factors that influenced that rise, the role the media undoubtedly played in it and how we can best support efforts to encourage electoral participation.

Since 1950, when electoral turnout was 83.9% across the UK, there has been a steady decline in voter turnout, ending with a staggeringly disappointing low turnout in 2001 of just 59.4% across the UK. Although we have seen the beginnings of a rise in turnout, it is not rising equally across all sectors of society or, indeed, all parts of the UK. While I am sure there were a variety of reasons for the increased turnout in 2015, there has been an increase in media engagement of the electorate and a platform shift in not only the types of media that reach out to engage and influence but the platforms from which people seek their information.

While many Members present today may expect me to use this debate to have a pop at biased media during the Scottish independence debate, I have bigger points to make than to shame the BBC, the Daily Record or the Daily Mail. The media no longer influence the electorate just through traditional party political broadcasts or biased newspapers. It is not only a question of leaders’ debates on the telly, although they are important. The media have evolved and begun to recognise the role they can play in not only voter registration and turnout but overall engagement. As people have become more politically aware, there is a far higher demand of media. I believe broadcasters realise that and want to meet the expectations of their audiences.

Engagement in politics can be a difficult factor to measure. Even more complicated is how and why people are influenced and how the media can contribute to that. Recent findings of the Audit of Political Engagement 13 in 2016 concluded that

“the public’s perceived levels of knowledge of and interest in politics have reached, respectively, the highest and second highest levels recorded in the history of the Audit tracker.”

However, that is not the case across the whole of the UK, with notable variance regionally and in relation to class and ethnicity. The audit also found that in terms of an interest in and knowledge of politics, those who ranked themselves with the lowest indicators were black and minority ethnic adults, women, those from lower socioeconomic backgrounds and non-homeowners.

In Scotland, we have seen an unprecedented level of electoral participation, with the percentage of people who claim they are either very or fairly interested in politics standing at 74%, compared with just 57% in the general UK population. That trend has continued to grow after the referendum.

There are so many lessons we can learn from the experience of the Scottish referendum, in which people themselves took to the issues. Information was exchanged peer to peer far more than by interaction with traditional media. Some media outlets caught up with that and embraced it, which fed a real enthusiasm for politics that we had not seen a lot of in other parts of the country. That was a good thing, and it shows that if people are genuinely engaged and interested in politics, we can get beyond the, “Oh well, it’s only politicians; they don’t really count” mentality.

[Patrick Grady (Glasgow North) (SNP)]

I congratulate my hon. Friend on securing this debate. Does he agree that the engagement inspired by the referendum in Scotland has continued to the present day? We, as Scottish National party Members, are very much aware of that, as constituents continue to interact with us through social media, even while we are taking part in debates in the House.

[Owen Thompson]

I absolutely agree with my hon. Friend. That is certainly something we have all had to adapt to, because there is still an expectation of availability, accessibility and the opportunity to interact and exchange ideas with us. It puts a great responsibility on us, but all politicians should look to live up to that responsibility. After all, we in this place are the representatives of the people.

Voter turnout in the 2015 general election across the UK was 66.1%—a rise of 6.7%, which, on the face of it, is not too bad. At a regional level, voter turnout was 65.8% in England, 65.7% in Wales, 71.1% in Scotland and 58.1% in Northern Ireland. However, if Scotland is excluded from that overall figure, and we look across a number of years, turnout in elections has not changed very much. The average combined turnout in England, Wales and Northern Ireland was 62.9% in 2001, 62.2% in 2005, 62.6% in 2010 and 63.2% in 2015. That helps to demonstrate the difference in engagement we have seen in Scotland because of the referendum and the grassroots movement of people accessing information in different ways, and the ways that that has been taken forward.

It is clear to many—I suspect many of my colleagues from Scotland will agree—that we need to learn the lessons from the referendum and understand and encourage all types of media to engage with people politically. We must look to and support a host of platforms to enable that, from the arts and social media to self-gathering grassroots media, which was such a factor in the Scottish independence referendum. It was not simply traditional and social media; the arts got involved in the debate. There were theatre productions on all sides of the argument and on no side of the argument, allowing people to engage in politics in ways that were suited to them individually. It created a far better level of engagement than could otherwise have been hoped for.

It cannot be the case that people in the rest of the UK have any less desire to have a say in how their country is run or do not understand how politics affects them. I campaigned in the referendum and spoke to people who did understand, but many had either lost trust in politicians or political systems. During the referendum, those myths were blown out of the water. Politicians were replaced by neighbours, family, friends and colleagues. Trust in Scotland’s politicians—certainly those in some parties—has begun to be regained.

I actively encourage and celebrate campaigns such as those run by Bite the Ballot, Use Your Vote and Rock Enrol!, which have played a huge part in engaging and encouraging people up and down the country to register to vote. I draw particular attention to campaigns designed to capture people who are disfranchised and targeted media campaigns, such as those run by the National Union of Students, Gingerbread—a charity for single parents—and Crisis and Shelter, which give a political voice to homeless people. Those campaigns give a voice to those who most need to be engaged in politics.

I also recognise the role of other forms of media, including the recent efforts of TV programmes such as “Hollyoaks”, “Coronation Street” and “River City”. They have shown politics as an everyday thing affecting real people in their communities, with characters, certainly in “Coronation Street” and “River City”, becoming councillors and being directly involved in the political process.

I mentioned the TV debates earlier. This week in Scotland we have seen a very new approach to the debates, with a character from Scotland’s own “Gary: Tank Commander” interviewing each party leader in the run-up to the Scottish elections. That has, in a way, allowed party leaders to present their messages in a forum that is so different from anything that any of them would have ever experienced, and it has made politics relevant and accessible to people who might otherwise have thought that they had no interest in the subject. Suddenly, because it is a character that they enjoy, they look at things from that point of view and watch politics almost accidentally—much in the way that “Gogglebox”, another example of a great piece of innovation from Channel 4, manages to promote politics in what does not feel like a traditional way of accessing it.

Following the Scottish independence referendum, and because of the thirst of Scottish people to be engaged and to participate in political decision making, there has been a huge growth in peer-led, grassroots media. Initiatives such as Common Weal and CommonSpace have seen people from across the political spectrum unite in their desire to participate. That has been felt on a local level in my constituency, where media platforms such as Midlothian View and The Penicuik Cuckoo have become sources of information about what is happening as much as our local newspaper, the Midlothian Advertiser.

People are looking to access information in different ways. Those media that are on the ball and keeping up with things are listening and reacting, but we as politicians have a responsibility to encourage that and promote it across all levels of the media.