Coastal and Rural Communities: Employment

Paul Maynard Excerpts

Thursday 1st February 2024 Westminster Hall

[The Parliamentary Under-Secretary of State for Work and Pensions (Paul Maynard)]

It is a pleasure to serve under you in the Chair, Dr Huq. Congratulations to my hon. Friend the Member for Ynys Môn (Virginia Crosbie) on securing the debate and to the Backbench Business Committee on allowing it to take place. The shadow Minister, the hon. Member for Lewisham, Deptford (Vicky Foxcroft), is right: I am an expert on this issue, not least as an MP for Blackpool—how much more seaside can you get than Blackpool?

My hon. Friend the Member for Ynys Môn and my hon. Friend the Member for Waveney (Peter Aldous) set out in great detail how the issue impacts every single Department. Not a single one was missed off their list, apart from, perhaps, the Attorney General’s Office. I am sure that if they had been that bit more creative, they could have found a way to connect the issue to it.

The word “employment” in the title of today’s debate perhaps explains why I am here, or rather, why the Department that I represent is here today through me. But as a Blackpool MP, I know full well that when we say “employment”, we are really talking about public health matters, transport, and housing above all else. The root of every social evil always seems to come back to housing in some way, shape or form, particularly in seaside towns, which have older, more dense populations. There is a heritage of mass tourism—that has now passed away, sadly—and often, that is about housing as well. As a Department, we are very aware that we have to spread opportunity, unlock the economic potential across every corner of the country and recognise the unique opportunities and challenges, including employment, that our rural and coastal areas experience.

As for Ynys Môn, in particular, my hon. Friend the Member for Ynys Môn set out in great detail all the different opportunities and concerns and the potential that is out there and that her district needs. Yet it is also clear that however picturesque or beautiful an area is, beauty alone does not pay the bills. We can gaze at the beautiful Lake district, the hills, from Blackpool. That does not fill the pockets of my local hotels or hospitality sector, which have gone through a very turbulent time in recent years.

The Department is working to support employment across the country, including our rural and coastal geographies. We want everyone who can work to be able to find a job, progress in work and thrive in the labour market. We know that transport can be a significant barrier to accessing work and training opportunities, and individuals on low incomes are especially affected by that. My hon. Friend the Member for Waveney was right; many coastal towns are indeed at the end of the line. I think there was a Conservative report entitled that when we were in opposition and a Labour report entitled that when it was in opposition—it is almost a cliché. But it is not true of Blackpool. We are the end of two lines—one line stops at Blackpool North and one at Blackpool South. But we are still the end of lines, and he is right to make that point.

Our rural and coastal communities also face more limited digital connectivity. Frequently, there is a high dependency on a single local industry for employment, and there are immense challenges around seasonal work. Rural and coastal populations are also disproportionately older, with implications for health and social care needs, and there are difficulties recruiting health professionals. It is always abundantly clear to me, when I speak to any public sector employers in my town, that they have a recruitment problem merely because of geography, because half of their hinterland is the sea and no one lives in the sea, to state the obvious. They immediately have a much harder task recruiting people.

Our rural and coastal areas are also rich in economic potential, home to strong communities and businesses, natural environment and heritage. Although productivity and earnings are, on average, lower in rural and coastal areas, rural areas also have a higher employment rate than urban areas. Employment rates in rural and coastal areas have increased since 2010.

The Department for Work and Pensions offers a national programme of welfare and employment support, with a strong place-based presence through our Jobcentre Plus network in 37 districts across Britain. The core jobcentre offer includes face-to-face meetings with work coaches and tailored support for different groups, including claimants aged 16 to 24, 50-plus claimants, disabled people and people with health conditions, and those in work and on low pay.

The Government are committed to supporting individuals who are in low-paid work to progress, increase their earnings and move into better-paid, quality jobs. For working universal credit claimants, we have introduced the in-work progression offer to give claimants additional Access to Work coaches focused on removing barriers to progression and considering skills gaps and training opportunities. However, we want to go further to see even more people fulfil their potential. We have made significant investments in the past year with an ambitious package of employment support, with more help for those over 50 and for disabled people and those with long-term ill health needs, including in rural and coastal areas.

Through jobcentres, we offer additional work coach time for eligible 50-plus jobseekers on universal credit to provide more intensive, tailored support during the first nine months of their claim. We have dedicated 50PLUS champions working out of every jobcentre across Great Britain. Those champions support and upskill work coaches and engage with employer-facing staff to tailor provision and recruitment, and to develop opportunities for those aged 50-plus to take up roles in key local sectors such as care and housing.

The Government have an ambitious programme of initiatives to support disabled people and people with health conditions to start, stay and succeed in work. The programme includes increased work coach support and disability employment advisers in jobcentres; the Work and Health programme and intensive personalised employment support; Access to Work grants; Disability Confident; the information and advice service; employment advice in NHS talking therapies—the list is endless.

We announced even more support targeted at that group at both the spring Budget and the autumn statement last year. That includes: expanding the existing additional work coach support programme; introducing universal support, a new supported employment programme for disabled people and people with long-term health conditions in England and Wales, matching participants with open-market jobs and funding support and training; launching WorkWell, which will bring together the NHS, local authorities and other partners in collaboration with jobcentres; expanding access to mental health services, increasing the number of people accessing NHS talking therapies and individual placement and support; and introducing employment advisers to musculoskeletal condition services in England.

Although individuals and businesses across rural and coastal geographies will benefit from all those measures, the DWP also offers a place-based, targeted approach to ensure that support is available and relevant to those who need it, wherever they live. The DWP has local teams that specialise in working in partnership with local authorities, creating links to local communities to understand their needs and tailor their provision to the local labour market.

For example, to mitigate the local transport challenges that we have heard mentioned, the Jobcentre Plus travel discount card is available to DWP customers, giving a 50% discount on the majority of train journeys. Many bus operators also accept the card for discounts.

Our flexible support fund can cover the first three months’ travel costs for claimants starting work to support them in the early stages of employment. The fund can also be used to purchase a pedal or electric bike where there are restricted levels of public transport available and the claimant does not drive. Of course, there is also the access to work grant, which is available to customers with a disability who are starting a job or are in employment. That can pay for help getting to and from work as well.

The Department is also working with colleagues across Government to further minimise transport barriers to labour market participation. Close collaboration between local jobcentres, DFT and local transport authorities ensured that the development of local bus service improvement plans was informed by DWP insights into which key employment opportunities are limited by transport barriers.

Jobcentres also run sector-based work academy programmes, working in partnership with local employers and training providers to offer people valuable training, work experience and a guaranteed interview for genuine vacancies. This place-based approach enables jobcentres to connect local people and businesses, providing a pipeline of skilled labour that is relevant to the needs of local sectors. We work closely with businesses across an array of different sectors, including traditional rural and coastal industries such as farming and tourism. For example, DWP is supporting DEFRA to develop and deliver a long-term recruitment strategy for the agricultural sector that will help domestic workers into both seasonal and long-term roles.

More widely, the Government have supported coastal communities to level up through dedicated funding under the coastal communities fund and the coastal revival fund, and additional funding under the welcome back fund. The levelling-up fund has provided around £1 billion to projects in coastal areas, and over £400 million has come through the UK shared prosperity fund to local authorities within or serving coastal areas of England. However, it is not just about the funds. Perhaps unsur-prisingly, 11 out of our 12 freeports are in coastal areas, but seven out of the 20 current levelling-up partnerships are also in coastal areas, demonstrating our deep commitment to unlocking the economic potential of coastal communities.

The Government are committed to levelling up employment across all parts of the country, including our vital rural and coastal areas. We want everyone to access opportunities to better their lives, wherever they live. We will continue to deliver extensive employment support that we know works in supporting people to enter and progress in the labour market, including tailored help from jobcentres to meet the needs of individuals and businesses in each area.

I look forward to working with all colleagues across the House—as does the Minister for Employment, my hon. Friend the Member for Bury St Edmunds (Jo Churchill)—to continue to support people across our communities so that they can prosper. I want to thank again my hon. Friend the Member for Ynys Môn for securing this debate, and I thank all those who have participated.