Proposed Visitor Levy

Steff Aquarone Excerpts

Wednesday 25th March 2026 Westminster Hall

[Steff Aquarone (North Norfolk) (LD)]

It is a pleasure to serve under your chairship, Mr Efford. North Norfolk has many things to be proud of, and our half-a-billion-pound tourism industry is high on that list. However, that can bring its challenges: a seasonal economy leads to insecure employment and makes it hard for businesses to plan for the future. We also know that an oversaturation of second homes and holiday lets in some areas has carved the soul out of communities. We have to take steps to balance that out.

That is why I remain firmly open to seeing how a visitor contribution levy could bring more money to North Norfolk. If levied at a similar rate to Wales, it could raise more than £2 million a year for my area. That could make a huge difference if it was invested into the towns and villages that are the tourism hotspots, by supporting our tourism businesses and by investing in skills and apprenticeships for our young people.

Much of the devil of such a policy will, however, be in the detail, so I am pleased that it is devolved to local areas to decide for themselves. I am keen to see the evidence from the policy in Wales to understand, for example, whether this can work and how it could be applied to Norfolk.

It will be vital for any income to be fully reinvested in the communities where it is gathered. Local Lib Dems fought similar battles with the Conservatives over the second home levy, to prevent them from taking the vast majority of that tax increase to plaster over their financial mismanagement of Norfolk county council and leaving us with less than 10p in the pound. The strong leadership of the Lib Dem district council ensured that North Norfolk got its fair share. Getting local investment is a red line for me in supporting any future visitor levy in our area.

I am also quite shocked by the posturing of local Conservatives, who have said that this would be the death of the tourism industry. They seem to be struggling with the fundamentals of geography and human behaviour: the Norfolk broads cannot be picked up and moved somewhere else with a different tax bracket; Blakeney’s grey seals—which make up 90% of England’s population—will not swim up the coast to somewhere cheaper; and Cromer pier is not going to be sawn off and reattached to a different coastal town.

It is frankly quite offensive to North Norfolk to suggest that a mere £1 a day extra is the difference that would make tourists think, “Well, Norfolk’s really not all that; we’ll go somewhere else instead.” Have those opposing this measure thought that a €7 fee in Barcelona makes the Sagrada Família a bit too pricey? Maybe Gaudí was not that good after all. The broads, the pier, the seals, the shops, the museums, the historic houses and our natural environment: that is our Sagrada Família, our wonder of the world. If people think so little of our area that they want to stand here today and tell tourists that it is not worth £1 a night, they do North Norfolk down.

There are many discussions still to have about this policy, and I look forward to engaging with residents and stakeholders. If we do this, we must get it right, co-designed with our tourism industry. If the proposal is not right for North Norfolk, I will not support it—it is as simple as that. I draw Members’ attention to my entry in the Register of Members’ Financial Interests as a serving Norfolk county councillor.