All meat and meat product sellers, at the point of sale, to publicly display documentation, written and with clear photographs describing how meat animals were bred, their living conditions, method and typical age at slaughter and the percentage of animals accidentally or purposely unstunned.
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Consumers may be unaware that many animals are intensively farmed, with some living in much of their own urine and excrement and speedily deprived of their young. Consumers are often unaware that scientists believe animals feel emotion, including pain, fear and frustration. It is important that consumers are well informed so that they can make an educated choice as to whether or not they want to eat it. Documentation and photographs should be publicly verifiable.