Food production accounts for one-quarter of the world’s greenhouse gas emissions and takes up half of the planet’s habitable surface. The mass of animals raised for slaughter on Earth now outweighs wildlife by a factor of 15-to-1. One kilogram of beef needs about 15 thousand litres of water.
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By adding a 'sustainability charge' to meat products, this will encourage more conscious meat consumption. With this money going towards tackling climate change and renewable energy resources.