The Government needs to introduce statutory age ratings and warnings for music videos to alert otherwise unsuspecting parents and viewers. Music videos should be studied in slow motion, sounds analysed and lyrics read for their true nature to be assessed and rated accurately.
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Music videos are not regulated as films and video games are despite often being very sexual or violent and being totally unsuitable for children. Often, parents allow children to see music videos, not realising their nature, assuming that as it’s ‘just music’ it must be ok. Music video producers can create content that is sexual or violent without needing to display an age rating. We believe this puts the nation’s children at an unacceptable risk of being exposed to unsuitable content.