After informing (scaring) the nation with its 1987 AIDS monolith TV advert, it is time for the Government to update the public on HIV and the advances in science with a campaign based around "U=U" (Undetectable = Untransmittable).
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The Government should create a national media campaign to quash over 30 years of stigma around HIV. The government spent £5m in 1987 (the equivalent of £13.2m in 2022) on the monolith advert. A new campaign from the Government does not need to cost the earth, if it uses those living with HIV to front the campaign.