Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, whether his Department plans to bring forward legislative proposals to make it illegal for gambling companies to describe their product as an investment platform.

Gambling operators who advertise in the UK must comply with advertising codes of practice issued by the Broadcast Committee of Advertising Practice (BCAP) and the Committees of Advertising Practice (CAP), which are enforced by the Advertising Standards Authority (ASA). Failure to comply with the advertising codes is also a breach of the Gambling Commission’s social responsibility code and it can take appropriate action. These codes already require that gambling marketing is socially responsible and does not create the impression that gambling products are an investment opportunity when they are not.