Question to the Department for Transport:

To ask the Secretary of State for Transport, what external agencies or consultants her Department or its arm’s-length bodies have commissioned to design the branding, logo and visual identity for Great British Rail; whether those contracts were subject to open competitive tender; how many bids were received; and what assessment she has made of value for money in awarding those contracts.

The brand unveiled on 9 December 2025 was developed in-house by staff at the Department for Transport with support from a livery design specialist who works for a train operator in public ownership. This approach was chosen to ensure good value for money for the taxpayer.

A specialist supplier on audience and accessibility testing was used to ensure that the branding unveiled and deployed would deliver against the Government’s objectives for Great British Railways (GBR) and meet the needs of a variety of users with a range of accessibility needs. This supplier was appointed under the Department’s usual procurement processes which include formal assessments of value for money.