Question to the Department for Transport:

To ask the Secretary of State for Transport, whether the Great British Rail branding designs currently in circulation are the final approved versions; what stages of design development or ministerial approval remain outstanding; what consultation has taken place with (a) passenger groups, (b) disabled people’s organisations, (c) rail industry staff and (d) the wider public; what feedback was received; and what assessment she has made of the accessibility of the proposed branding, including colour contrast, legibility and ease of comprehension for passengers with additional needs.

The railway today features a huge variety of conflicting signage standards, driven by the wasteful approach in of rebranding operators each time the franchise changed – creating a fragmented and confusing system for passengers, and in some cases not reaching the accessibility standards we would expect.

Great British Railways (GBR) will unify the system for the passenger, ensuring that accessibility is maintained consistently throughout the railway network. In developing the branding, we have ensured that it has followed all relevant legal requirements and guidance, including compliance with relevant accessibility legislation. Audience testing has taken place, including people with a range of accessibility needs.

We are confident that the testing with the public, passengers, and those with disabilities has led to a design that provides ease of comprehension for all passengers. The GBR brand unveiled on the 9 December 2025 is the final approved design.