Question to the Department for Transport:

To ask the Secretary of State for Transport, what assessment she has made of the effect of introducing the Great British Rail branding on existing regional identities and heritage railway liveries; whether she plans to permit local or heritage-specific variations within the national brand; and what plans she has to evaluate the impact of the new branding on public confidence, passenger satisfaction and perceptions of value for money.

In developing the new brand for Great British Railways (GBR), the Secretary of State has carefully considered how to preserve Britain’s iconic railway history. With that in mind, many heritage names like Great Western Railway and London North Eastern Railway will be preserved as regional identifiers within one overarching national brand, which in turn offers passengers consistency and clarity. Heritage stations will also preserve their heritage look and feel.

The Department has considered the impact of the new branding on public confidence, passenger satisfaction and perceptions of value for money. The brand has been developed in-house to provide value for money and undergone audience testing. We want to rebuild a railway the country can be proud of and rely on. The brand incorporates the iconic double arrow and the colours of the Union Jack.