Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what discussions she has had with the Northern Ireland Executive on linking America250 initiatives to transatlantic tourism promotion focused on Ulster migration and maritime heritage in the North West of Northern Ireland.

DCMS recognises the significant cultural and historical ties between Northern Ireland and the United States as we approach the America250 in 2026.

While tourism is a devolved matter for the Northern Ireland Executive, DCMS maintains a regular dialogue with Ministerial counterparts through the Interministerial Group for Tourism. This forum will provide a valuable opportunity to discuss how America250 can be leveraged to drive economic growth and tourism across all parts of the United Kingdom.

VisitBritain is the national tourist board for Britain, it has a statutory duty to promote England, Scotland, and Wales as a destination to international visitors. As set out in the Good Friday Agreement, tourism is an area of North-South co-operation, as such the promotion of destinations across the Island of Ireland, including Northern Ireland, falls under the remit of Tourism Ireland. VisitBritain has a strong relationship with both the travel trade and tourist board in Northern Ireland, and regularly work together on joint funded projects and activity such as trade missions.