Revenue and Customs: Social Media
(asked on 14th January 2026) - View Source
Question to the HM Treasury:
To ask the Chancellor of the Exchequer, how much HMRC has spent on social media influencers through (a) Pablo in partnership with the Unlimited Group and (b) OmniGov since July 2024.
This question was answered on 23rd January 2026
Spend since July 2024 totals £436,700 through Pablo/Unlimited Group (excluding agency fees) and £85,719 through OmniGov. This expenditure has primarily been directed at campaigns promoting digital channels for interacting with HMRC. In 2025, this activity generated an additional 4.2 million HMRC app downloads, taking total users during this period to over 7 million.