Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, what steps he is taking to incentivise people to have an active lifestyle.

Public Health England uses a range of approaches to encourage people to be more physically active. Its social marketing campaigns Change4Life and Active 10, the recent One You physical activity campaign, was supported by a mobile phone app to encourage 10 minute bouts of walking and has been downloaded over 400,000 times.

The NHS England Healthy New Towns programme, one of the ‘Five Year Forward View’ innovation programmes, launched in July 2015, is working with 10 new housing developments across England to deliver a range of innovative interventions and implement best practice to co-create with local communities new places which promote health and wellbeing.