Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what assessment he has made of the effectiveness of public awareness campaigns on hypertension; and whether he plans to introduce additional measures to encourage regular blood pressure monitoring amongst adults.

In March 2024, the Department launched a campaign to raise awareness of high blood pressure, or hypertension, and to encourage those eligible to get checked for free at their local pharmacy. The campaign ran for three weeks with advertising on television, video-on-demand, social media, and on poster sites near to pharmacies, in addition to public relations and partnerships support.

Visits to the National Health Service pharmacy look-up tool increased by over 967%, and there were 117,546 visits to the tool over the campaign period, compared to 12,154 in the three weeks prior to the campaign launch. In March 2024, 50,046 more people got life-saving blood pressure checks than in the same period the previous year, a 42% uplift. In April 2024, there were 76,627 more checks, equivalent to a 66% uplift.

We continue to invest heavily in the community pharmacy hypertension service, and since October 2021, pharmacies have delivered nearly 4.2 million blood pressure and ambulatory blood pressure monitoring checks. In addition, the NHS Blood Pressure @Home initiative has delivered over 220,000 blood pressure monitors to enable at-risk patients to measure their blood pressure remotely.