Question to the Department for Transport:

To ask the Secretary of State for Transport, what steps she is taking to improve road safety awareness.

The Road Safety Strategy, published on 07 January 2026 by this Government, marks a turning point. We are taking decisive action to make our roads safer for everyone, from new drivers taking their first lessons to older motorists wanting to maintain their independence.

The measures will save thousands of lives over the coming decade. Five new consultations were launched alongside the Road Safety Strategy. These are: motoring offences, a minimum learning period for learner drivers, eye tests for older drivers, improving moped and motorcycle training, testing and licensing and mandating vehicle safety technologies in GB type approval.

The Government’s THINK! road safety campaign delivers paid advertising to change attitudes and behaviours among those at most risk on the road, currently focused on the priority issues of speed, drink driving and drug driving. THINK! campaigns will play a key role in encouraging safer road user behaviours to support delivery of the strategy.

This will include paid campaign activity to raise awareness of any potential changes to road safety legislation, with the introduction of these potential changes also supported by wider communications including via DfT social channels and GOV.UK, media engagement and partner and stakeholder networks.

Following updates to the Highway Code in 2022, the department ran large-scale THINK! advertising campaigns to raise awareness of the changes. We will also continue to promote the changes via THINK! and Department for Transport social media channels, as well as through partner organisations.

However, as set out in the strategy, more work is needed to continue embedding these changes and overall awareness of the Highway Code. We are considering options in this area, and further details will be shared in due course.

Additionally, as announced in the strategy to support a Lifelong Learning approach in the UK, the government will publish for the first time national guidance on the development and delivery of road safety education, training and publicity. Alongside this, the government will publish a manual to support the implementation of a Lifelong Learning approach for road safety.

Local authorities are responsible for delivering road safety education and have a statutory duty to take steps both to reduce and prevent collisions.