Alcoholic Drinks: Marketing

(asked on 4th February 2026) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, if he will make an assessment of the potential merits of introducing restrictions on alcohol in line with existing restrictions on the marketing of less healthy food and drink.


Answered by
Ashley Dalton Portrait
Ashley Dalton
Parliamentary Under-Secretary (Department of Health and Social Care)
This question was answered on 18th February 2026

Currently alcohol advertisements follow voluntary codes, regulated by the Advertising Standards Authority (ASA). The ASA’s Advertising Codes contain specific rules about how alcohol can be advertised, as they recognise the social imperative of ensuring that alcohol advertising is responsible.

The Department of Health and Social Care will continue to work with the Department for Digital, Culture, Media and Sport, as the lead Government department responsible for advertising, to consider if additional statutory restrictions on marketing and advertising are needed to reduce alcohol related harms.

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