Question to the Department for Transport:
To ask the Secretary of State for Transport, how much (a) Network Rail, (b) Transport for London, (c) his Department, (d) Transport for the North and (e) Rail North have spent on advertising in each year since 2009-10.
Network Rail, Transport for London, the Department for Transport and Transport for the North carry out a range of different legislative and operational functions. The expenditure on advertising will reflect those functions.
Network Rail and Transport for London have direct operational responsibility for transport networks and need to inform and advise users of those networks. The Department for Transport has national strategic, regulatory, operational and enforcement responsibilities. The role of Transport for the North is to provide a strategic transport vision for the North of England.
Network Rail
Network Rail’s expenditure on advertising focuses on public information campaigns including: level crossing safety campaigns; travel disruption information; and apprentice and graduate recruitment. Figures are in the table below. It includes spending across its network.
Financial Year | Media Buying Spend Value |
2009/2010 | Not known |
2010/2011 | £1,865,574 |
2011/2012 | £3,446,679 |
2012/2013 | £2,863,774 |
2013/2014 | £1,476,805 |
2014/2015 | £3,210,642 |
2015/2016 | £714,498 |
2016/2017 | £915,154 |
Transport for London
We do not hold figures for the amount Transport for London has spent on advertising.
Department for Transport
The response contained information that was incorrect as a result of miscoding of the spend information in the departmental spend analytics system. These coding errors have been addressed. The central Department for Transport’s majority of advertising expenditure relates to the THINK! Road Safety campaign, which was incorrectly not included in the table in the original answer showing the central Department’s advertising expenditure
Organisation | 2009-10 | 2010-11 | 2011-12 | 2012-13 | 2013-14 | 2014-15 | 2015-16 | 2016-17 | 2017-18* |
Department for Transport Central | £17,130,901 | £585,578 | £3,119,352 | £2,339,750 | £3,760,794 | £3,719,491 | £9,451,137 | £6,007,213 | £1,158,660 |
*2017/18 spend figures are up to October 2017.
N.B.
Transport for the North
Transport for the North is responsible for the development of a long term, strategic transport vision for its region. It does therefore not have network management responsibilities, nor the advertising requirements that come with them. The figures below are therefore not comparable as the spending serves very different functions.
The figures below cover spending by TfN on the advertising of vacancies required as the organisation has developed to take on its strategic transport planning role.
| Expenditure |
2015/16 | No data |
2016/17 | £25k |
2017/18 | £25k |
Rail North
We do not hold information about the expenditure of Rail North Ltd on advertising.