Behavioural Insights Team

(asked on 22nd November 2017) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what data the Behavioural Insights Team holds on those people it can reach with its Predicitiv product; how many such people there; and what the origin of that data is.


Answered by
Caroline Nokes Portrait
Caroline Nokes
This question was answered on 1st December 2017

The Behavioural Insights Team (BIT) was spun out of government in 2014 and set up as a social purpose company.

We are not in a position to provide information about the proprietary assets of Behavioural Insights Team Limited, due to commercial confidentiality.

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