Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, what data the Behavioural Insights Team holds on those people it can reach with its Predicitiv product; how many such people there; and what the origin of that data is.
The Behavioural Insights Team (BIT) was spun out of government in 2014 and set up as a social purpose company.
We are not in a position to provide information about the proprietary assets of Behavioural Insights Team Limited, due to commercial confidentiality.