Question to the Department for Transport:
To ask the Secretary of State for Transport, what the total cost to the public purse has been of the Get that Electric Feeling advertising campaign; and whether she will publish a breakdown of that spending, including a) creative development and agency fees, b) media buying costs, including television, radio, digital and outdoor advertising, c) payments to external consultants or contractors, d) evaluation, research or audience testing costs, and e) the budget allocated for any future phases.
The Get That Electric Feeling campaign was established to help boost the uptake of electric vehicle ownership ahead of the phase out of new petrol and diesel cars by 2030. It aims to highlight the benefits of driving an electric car, including lower charging and maintenance costs.
The Get That Electric Feeling campaign has been launched under the Make Britain a Clean Energy Superpower mission, with a total campaign budget for 2025/26 of £4.56 million, excluding contractors. As the campaign is currently live, we do not have a consolidated breakdown of costs.
Budgets for future phases have not yet been confirmed.