Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, what steps her Department is taking to help promote the use of British wool.

The UK has a proud tradition of wool production going back many centuries. British Wool is an independent public body who work on behalf of the wool industry to promote the use of British wool. As a natural, versatile, and durable textile, which is renewable, biodegradable, and environmentally sustainable, wool from across Britain is already being used in flooring, furnishing, apparel, insultation and bedding.

British Wool’s 2025 Annual Report highlights its work in expanding overseas markets through promotional activity, product development, digital outreach and trade campaigns, boosting global visibility and international demand for British wool products.

British Wool also operate a licensee scheme to help consumers identify products with certifiable British wool content, identified by the recognisable ‘crook mark’. The Government continues to work with British Wool to raise awareness of the role wool can play in a supporting a resilient rural economy.