Great British Railways: Marketing

(asked on 11th March 2026) - View Source

Question to the Department for Transport:

To ask the Secretary of State for Transport, what her planned timetable is for rolling out the Great British Train branding to each station in the East of England.


Answered by
Keir Mather Portrait
Keir Mather
Parliamentary Under-Secretary (Department for Transport)
This question was answered on 19th March 2026

The Secretary of State has asked the Chief Executive Officer of DfT Operator Ltd (DFTO) to lead the rollout of the Great British Railways (GBR) branding. Passengers will start to see GBR branding appear on the network in the next couple of months, and over time it will replace existing operator brands and the Network Rail brand. This will include GBR being visible at stations.

Ministers expect the brand rollout to maximise opportunities to grow revenue as well as to ensure value for money in its application. This includes primarily repainting trains when they were due to be repainted by their leasing companies, and changing station signage when it is life expired, rather than necessarily taking a regional approach to a rollout.

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