Question to the Department for Work and Pensions:
To ask the Secretary of State for Work and Pensions, pursuant to the Answer of 3 November 2017 to Question 109823, what methods of advertising were used as part of the advertising campaign.
Between 2001 and 2004 the Department ran a ‘pensions education’ communications campaign. This included press and direct marketing, and in particular included a direct mailing to women which included a printed card ‘reckoner’ titled ‘changes to the State Pension age for women’, allowing recipients to check their State Pension age based on their date of birth. However, due to the time elapsed, the Department no longer holds detailed records about the campaign.