Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, with reference to the procurement reference BIP662297110 published on the Contract Finder website on 28 January, if she will publish the (a) key objectives, (b) agreed baselines, (c) key performance indicators and (d) key data sources that will be used to monitor and evaluate the qualitative and quantitative success of the Unboxed festival up to the end of March 2023; and whether those evaluation criteria have been approved by her Department.

The campaign objectives are to increase awareness and to drive physical attendance and online engagement for each of the 10 commissions, commensurate to the scale and nature of the specific commission being promoted. The baseline for awareness was 4% at the beginning of the programme (YouGov). Attendance, online engagement and awareness will be the key indicators and UNBOXED, an arm’s length body, will be working with KPMG, who are leading the evaluation, alongside BMG who are measuring awareness levels. Formal evaluation delivered by KPMG is due to be published in early 2023.