Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, how much money has been spent on promoting British tourism in (a) Europe, (b) Asia, (c) North America and (d) in total in each year since 2010.

VisitBritain and VisitEngland are responsible for promoting the UK as a tourist destination, through a range of different initiatives and campaigns. VisitBritain receive grant-in-aid totalling £19.4m from DCMS and VisitEngland receive £7m. They also receive £22.8m of GREAT funding to support promotion activities. For every £1 the Government has invested in VisitBritain for international marketing, an overseas visitor spends £20 in Britain.

Additionally, in 2017 VisitBritain participated in travel trade missions across the world such as Destination Britain: China, the World Travel Market, World Routes and Destination Britain: North America. They also hold a variety of domestic promotion events throughout the country.