Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, pursuant to the answer of 9 June 2026 to question 5065 on Armed Forces: Recruitment, what assessment she has made of the potential impact of rules (a) 10.1.4 and (b) 4.9 in the UK Code of Broadcast Advertising and rules (i) 4.4 and (ii) 30.4.1 in the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing on the depiction of kinetic operations and military operations in advertising campaigns for the armed forces.

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are responsible for setting the UK Advertising Codes to ensure that advertising in the UK abides by the principles of being legal, decent, honest and truthful.

The interpretation of these rules and enforcement against them is a matter for the Advertising Standards Authority (ASA), and is considered on a case by case basis. This work is conducted independently of the government.