Food: Advertising

(asked on 15th March 2022) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what assessment he has made of the fiscal impact of proposed restrictions on advertising and product offers for high fat, sugar and salt products in shops.


Answered by
Maggie Throup Portrait
Maggie Throup
This question was answered on 23rd March 2022

The impact assessments for further advertising restrictions and restricting promotions for products high in fat, salt or sugar show a positive net present value for each policy, meaning the health benefits outweigh the costs to business and the Government.

The health benefits for advertising restrictions accrued when appraised over 100 years are estimated at approximately £2 billion. Additionally, the policy will provide savings for the National Health Service of £50 million, £40 million in social care and reduced premature mortality is expected to deliver an additional £119 million of economic output. Over the 25 year appraisal period, the location restrictions on promotions are expected to accrue health benefits of £57,600 million and provide savings to the NHS of £4,364 million. The volume price promotions restrictions are expected to accrue health benefits of £2,390 million and provide NHS savings of £180 million.

Reticulating Splines