Question to the Department for Environment, Food and Rural Affairs:
To ask the Secretary of State for Environment, Food and Rural Affairs, what recent steps his Department has taken to increase domestic consumption of UK-caught seafood
We are committed to encouraging consumers to buy and eat more locally caught fish and shellfish from UK waters, thereby increasing domestic consumption.
Through the Domestic Seafood Supply Scheme, we provided funding for projects that helped to increase the supply of local seafood to domestic markets and help to increase consumption of locally caught seafood in the UK.
Additionally, we have worked in partnership with Seafish on the 'Sea for Yourself' consumer facing campaign to inspire the UK to eat more locally caught seafood. The launch of their 'Love Seafood' brand in October 2020 will help consumers across the UK reconnect with the enjoyment of seafood by promoting the choice, convenience and balanced living that it provides. 'Love Seafood' represents an ambitious long-term initiative to reframe the nation's view of seafood and encourage consumers in the UK to eat more seafood over the next 20 years.