Gambling: Advertising

(asked on 25th March 2022) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, whether she plans to reduce the number of gambling advertisements on television.


Answered by
Chris Philp Portrait
Chris Philp
Minister of State (Home Office)
This question was answered on 1st April 2022

Broadcasters have discretion over how advertising breaks are set and what adverts are broadcast, as long as they comply with the advertising codes. These codes set rules such as preventing gambling adverts from airing around any programmes that particularly appeal to children. All gambling advertising, wherever it appears, is subject to strict controls on content and placement enforced by the Advertising Standards Authority and Ofcom.

The gambling industry’s own Code for Socially Responsible Advertising also includes restrictions on televised advertising, such as a ban on showing most forms of gambling advertising before 9 pm, and the ‘whistle-to-whistle’ ban preventing betting ads from airing during and immediately before and after live sporting events.

The Government is currently reviewing the Gambling Act 2005 to ensure it is fit for the digital age. As part of its broad scope, the Gambling Act Review will look at the impacts of advertising and marketing by gambling operators, wherever it appears. We will publish a White Paper outlining our conclusions in the coming weeks.

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